Celebrities lighting up cannabis industry: Snoop Dogg, Kristen Bell, more stars with brands

Snoop has long-made mentions of marijuana in his music. He also has a branded line of weed, Leafs by Snoop in 2015, which includes strains such as Lemon Pie, Purple Bush and Northern Lights. 

In 2020, he joined the cannabis investment fundCasa Verde. Under that partnership, he launched a collaboration with TSUMo Snacks in 2022 to create Snazzle Os, cannabis-infused onion ring chips. 

In 2019, Martha Stewart partnered with Martha Stewart Canopy Growth, a major marijuana and hemp producer, to develop a line of CBD products. The line includes flavored wellness gummies, softgels and oil drops.

Woody Harrelson opened The Woods dispensary in West Hollywood in 2022. "Hopefully, we’ve added more beauty and more good times here. Hopefully, we can make the West Hollywood Citizens a little bit higher," he said at the opening, per The Hollywood Reporter.

Mike Tyson launchedTyson 2.0in 2022, featuring various cannabis products. The heavyweight champion wrote that he used cannabis during the height of his fighter days to relax his mind and body. "Cannabis has changed me for the good both mentally and physically, and I want to share that gift with others who are also seeking relief."

"Family Matters" actor Jaleel White says his "Purple Urkel" strain in collaboration with 710 Labs is dedicated to celebrating the "many medical breakthroughs" of cannabis. The brand launched in 2021.

Seth Rogen's Houseplantbrand promises to give a "smooth, warm and calming experience." The products include marijuana accessories and pottery. He co-founded the company with Canadian screenwriter Evan Goldberg in 2021.

Justin Bieber also has dipped a toe into the cannabis business. In 2021, he partnered with Palms Premium, a Los Angeles-based company cannabis company, to create "Peaches" pre-rolled joints.

Bieber's line shares the same name as his 2021 hit single featuring Daniel Caesar and Giveon, where he sings about cannabis in the chorus: "I got my peaches out in Georgia, I get my weed for California."

In 2020, Gwyneth Paltrow invested in Cann, an cannabis-infused beverage maker. She has called cannabis a “hero ingredient of the future” for wellness.

The former Disney channel star launched her cannabis line Forbidden Flowers in 2019,  described on the website as an "unapologetically sexy, cheeky, and fully free-spirited" cannabis line. Her brand's packaging includes glittery, distinct packaging for the brand's four different mood-based products. In addition to having her own cannabis brand, Thorne has been an advocate for cannabis clemency working closely with The Weldon Project,which helps allocate resources to people who are incarcerated for marijuana-related charges.  

Willie Nelson's product line is called Willie’s Reserve and is grown and sold by local businesses in Washington and Colorado. "Willie’s Reserve pays tribute to a tradition of sharing, caring and toking," the website reads. It launched in 2015.

Khalifa launched Khalifa Kush in 2014. "No buzzwords needed. Smoke what wiz smokes," the brand states on its website. "Everything we do is rooted in authenticity, consistency, and a quality first, no sacrifices approach."

Tommy Chong and Cheech Marin formed the comedy duo who made a series of stoner movies beginning in the late 1970s. These days, Chong and his son Paris have a line of marijuana and CBD products under the brand Tommy Chong's Cannabis.

Marin got into the cannabis industry with Cheech's Stash, introducing both marijuana and CBD products. His goal is "sharing the love, experience, and understanding of cannabis.”

Chong and Marin also have the joint brand Cheech & Chong's Cannabis Co.