Take a look inside a weekend of momfluencing with Dr. Becky

Becky Kennedy is a clinical psychologist and founder of Good Inside. She has 3.4 million followers on Instagram, though she told USA TODAY that when she first started posting content online she had "no business plan."

(L-R) Katie Jasiewicz, Amanda Recarey and Shalynn Luna pose for a photo at the Mom 2.0 Summit in Austin, Texas. Sessions at the summit included insider tips on how to lock in brand partnerships, roundtables on the power of authenticity online and expert advice on optimizing tax deductions as content creators.

Women at an exclusive event hosted by Becky Kennedy raise their hands in agreement that they were considered "achievers" as kids. This feeling of always chasing success sometimes transfers over into motherhood, Kennedy said, which can be isolating and unhelpful.

Podcaster Kanika Chadda-Gupta takes a selfie with EEZ Co. director of marketing Rashelle Paggeot at the Mom 2.0 Summit in Austin, Texas. During the summit's opening presentation, Mom 2.0 cofounder Laura Mayes said the mom bloggers of the early 2000s "gave birth to the influencer industry," which is now worth an estimated $25 billion, according to an Influencer Marketing Hub analysis. Mom influencers aren't thinking as bloggers anymore, Mayes said − they're thinking as the entrepreneurs they are.  

Becky Kennedy and Suzanne White, known as @momchats to her 1.8 million TikTok followers, sit together at an exclusive event hosted by Kennedy's company, Good Inside, in Austin, Texas. White said even she was starstruck to be seated next to Kennedy and sharing the room with some of the most well-known momfluencers on the internet.

"I got to sit next to (Kennedy) and eat dinner with her," White said. "I had a moment where I was like, 'This is really cool.'"

Kim Van Dusen, a marriage and family therapist, branded herself at "The Parentologist" in 2015. Instagram was new then, she said, and "content creators" didn't exist. She posted parenting tips and women's wellness content to start, "and it just kept evolving." She started a blog, launched her podcast in 2021 and now has a book coming out this May.

She said she's learned a lot about entrepreneurship from other women along the way, including the importance of establishing an S corporation for her business. She and her husband, who is a psychologist with a private practice, make about the same income, though her yearly revenue fluctuates and she doesn't get benefits through her work. Several content creators at the summit told USA TODAY that the lack of health insurance and instability of their work are the biggest drawbacks.

"Some months, I make a lot of money, and then some months, there is nothing coming in," Van Dusen said. 

Items included in goodie bags for guests at Becky Kennedy's exclusive dinner party in Austin, Texas. Attendees received a complimentary full year membership to her parenting platform, Good Inside.

Tara Clark (left) and Paige Connell (right) at a dinner party hosted by Becky Kennedy in Austin, Texas. Clark hosts the Modern Mom Probs podcast and has 778K Instagram followers. Connell offers resources on "the mental load" and has 366K Instagram followers.

Becky Kennedy speaks to the audience during her keynote presentation at Mom 2.0 in Austin, Texas.

Mom 2.0 Summit attendees gather for a photo. Several attendees told USA TODAY they pivoted to content creation after realizing motherhood didn't blend well with their corporate jobs.

"You pour your heart and soul into a company... and at the end of the day, like, they just don't care about you," said Annalee Grace, a content creator with 583K followers on TikTok who founded a parenting network after leaving her engineering career. 

Actress Jennie Garth talks about her new book, "I Choose Me," during the Mom 2.0 Summit.

Economist Emily Oster speaks to the audience during the Mom 2.0 Summit in Austin, Texas.

NBC news anchor Sheinelle Jones speaks to the audience at the Mom 2.0 Summit in Austin, Texas.

Actress Jennie Garth meets with fans during a book signing at Mom 2.0 in Austin, Texas.

(L-R) Jaya Ramineni, Neelam Verma and Shubhra Ramineni pose with actress Jennie Garth.

Content creators (L-R) Kelsey Pomeroy, Ceci Kane, Emily Feret and Annalee Grace have become friends offline, too. Kane was laid off from the corporate world last year, but remains the main breadwinner for her family now as a content creator.

Mom 2.0 attendees speak with a brand representative. Some content creators' reach online is impressive. Kelsey Pomeroy said she often reminds herself of the influence she has and the impact she can make on her growing platform.

"Sometimes I look at the (Kansas City) Chiefs stadium, which can hold 80,000 people, and I think: I can fill this 12 times," she said. "That's crazy."