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These brands are making a comeback

March 9, 2018, 10:26 a.m. ET
The combat boots also known simply as “Doc Martens,’’ for a time, went the way of the VCR and CD—something that you may have had lying around the house, but you weren't pulling out and using any more. But the rugged boot is revered once again for adding a funky edge to even the most dainty outfits.
The combat boots also known simply as “Doc Martens,’’ for a time, went the way of the VCR and CD—something that you may have had lying around the house, but you weren't pulling out and using any more. But the rugged boot is revered once again for adding a funky edge to even the most dainty outfits.
Pablo Cuadra, Getty Images
This is a Fujifilm Instax Mini 8. Fujifilm and Polaroid, Iconic names in the world of photography, both lost their luster as Americans turned to smart phones and apps to record their memories.
This is a Fujifilm Instax Mini 8. Fujifilm and Polaroid, Iconic names in the world of photography, both lost their luster as Americans turned to smart phones and apps to record their memories.
GANNETT
A Genesis 2017 G90. When Hyundai was first introduced to U.S. customers, the buzz on the South Korean brand was that it produced cheap cars. But in the decades since, the automaker has had an image makeover - updating its quality, style and design. Now, with a reputation on par with other major car brands, Hyundai has recently unveiled a well-reviewed, luxury spin off dubbed "Genesis."
A Genesis 2017 G90. When Hyundai was first introduced to U.S. customers, the buzz on the South Korean brand was that it produced cheap cars. But in the decades since, the automaker has had an image makeover - updating its quality, style and design. Now, with a reputation on par with other major car brands, Hyundai has recently unveiled a well-reviewed, luxury spin off dubbed "Genesis."
Scott Olson, Getty Images
A FILA Hooded Fleece-Lined Jacket from Kohl's. Much like Champion, the cool people weren't always feeling sneaker maker Fila. But superstar Beyonce has been photographed sporting the brand’s name on a cropped top. The intensely devoted "Bey'' hive alone can make Fila a top seller.
A FILA Hooded Fleece-Lined Jacket from Kohl's. Much like Champion, the cool people weren't always feeling sneaker maker Fila. But superstar Beyonce has been photographed sporting the brand’s name on a cropped top. The intensely devoted "Bey'' hive alone can make Fila a top seller.
Kohl's
Champion, once shunned as a brand by teens, is now a fashionista favorite.
Champion, once shunned as a brand by teens, is now a fashionista favorite.
Champion
The brand's iconic "Old Skool'' skater shoe with the signature strike has been sported by fashionistas like Hailey Baldwin and Olivia Wilde. Its been particularly popular in black, apparently giving even casual outfits a pop of chic.
The brand's iconic "Old Skool'' skater shoe with the signature strike has been sported by fashionistas like Hailey Baldwin and Olivia Wilde. Its been particularly popular in black, apparently giving even casual outfits a pop of chic.
J Crew
Just a decade ago, the word in message boards (remember those?) unofficially declared Keds uncool. But the recent trend to top off a sleek fashion ensemble with a pair of white sneakers has once again put Keds in vogue.
Just a decade ago, the word in message boards (remember those?) unofficially declared Keds uncool. But the recent trend to top off a sleek fashion ensemble with a pair of white sneakers has once again put Keds in vogue.
Keds
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