'Make America Healthy Again': These food brands pledge to remove synthetic dyes

PepsiCo revealed plans to expedite the elimination of synthetic dyes from its U.S. food offerings on April 24, 2025. Starting with Lay’s and Tostitos brands, the goal to is to phase out dyes across all products, including Doritos and Cheetos, by the end of 2026. As of April 2025, more than 60% of PepsiCo’s U.S. food items were already free of artificial dyes.

Conagra Brands, the maker of Duncan Hines and Birds Eye, announced its plans on June 25, 2025. The company aims to remove synthetic colors from its frozen food lines, such as Healthy Choice and Marie Callender’s, by December 2025.

On June 25, 2025, Nestlé USA announced its intention to eliminate artificial dyes by mid-2026. This initiative includes popular brands such as KitKat, Hot Pockets, Stouffer’s and Häagen-Dazs, with more than 90% of their U.S. products already free of synthetic colors.

McCormick & Co. revealed plans to phase out synthetic dyes from its products on March 25, 2025 during a quarterly earnings discussion. The brand is aiming for full compliance by the end of 2026.

Tyson Foods disclosed plans to phase out synthetic dyes from its product lineup on May 5, 2025. CEO Donnie King emphasized that the company aims to fully eliminate petroleum-based artificial colors by May 31, 2025 across brands like Tyson, Jimmy Dean and Hillshire Farm

Sam’s Club, a division of Walmart, announced on June 5, 2025, its commitment to eliminate over 40 ingredients, including synthetic dyes, from its private label food and beverage products. The company has already achieved 96% of this goal and plans to fully remove artificial dyes from all Member’s Mark products by the end of 2025.

The J.M. Smucker Co. announced plans to eliminate synthetic dyes from its food products, including sugar-free fruit spreads, ice cream toppings and certain Hostess items like Twinkies and Snoballs on June 26, 2025. The company is targeting completion by December 2027.

Hershey announced on July 1, 2025 that it plans to phase out synthetic dyes from its entire snack portfolio by late 2027. Brands affected include Reese’s, Twizzlers, Jolly Rancher, Dot’s Pretzels, SKINNYPOP and FULFIL protein bars.

Kraft Heinz announced on June 17, 2025 that it will eliminate all artificial dyes from its U.S. food products by the end of 2027. Brands like Kool-Aid, Jell-O, Crystal Light, Lunchables, Capri-Sun and Jet-Puffed will be affected.

Blue Bunny, along with dozens of other U.S. ice cream brands, committed on July 14, 2025 to eliminate certified artificial dyes from products by December 31, 2027. This pledge is part of an initiative led by the International Dairy Foods Association (IDFA), which represents over 90% of the ice cream sold in the U.S.