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What the Labubu? See why kids love these ugly dolls

July 27, 2025, 10:17 a.m. ET
A woman poses with Labubu (L) and Mokoko characters in an exhibition hall as they visit Pop Mart's theme park Pop Land in Beijing on June 18, 2025. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
A woman poses with Labubu (L) and Mokoko characters in an exhibition hall as they visit Pop Mart's theme park Pop Land in Beijing on June 18, 2025. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
PEDRO PARDO, AFP Via Getty Images
This picture taken on June 18, 2025 shows figures of the characters Mokoko (L) and Labubu in an exhibition room at Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
This picture taken on June 18, 2025 shows figures of the characters Mokoko (L) and Labubu in an exhibition room at Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
PEDRO PARDO, AFP Via Getty Images
A performer wears a costume of a character from Pop Mart's hugely popular Labubu dolls series while dancing for visitors at the Pop Land theme park on July 17, 2025 in Beijing, China. The viral 'monster' dolls are so popular that Pop Mart, the Beijing-based company behind the craze, saw its profits soar by 350% in the first half of the year. ÊThe obsession with Labubu, furry creatures with pointy ears and exactly nine teeth, have inspired long lineups and occasional tussles in some countries as well as a growing black market for imposter products seeking to cash in. Labubu dolls, created by Hong Kong artist Kasing Lung, first debuted in 2019 but hit global status more recently when they became the accessory toy of choice for celebrities including Rihanna, Dua Lipa, and Blackpink's Lisa.ÊA key part of Pop Mart's commercial success with Labubu is so-called 'blind boxes' where customers find out what they buy only when they open the package.
A performer wears a costume of a character from Pop Mart's hugely popular Labubu dolls series while dancing for visitors at the Pop Land theme park on July 17, 2025 in Beijing, China. The viral 'monster' dolls are so popular that Pop Mart, the Beijing-based company behind the craze, saw its profits soar by 350% in the first half of the year. ÊThe obsession with Labubu, furry creatures with pointy ears and exactly nine teeth, have inspired long lineups and occasional tussles in some countries as well as a growing black market for imposter products seeking to cash in. Labubu dolls, created by Hong Kong artist Kasing Lung, first debuted in 2019 but hit global status more recently when they became the accessory toy of choice for celebrities including Rihanna, Dua Lipa, and Blackpink's Lisa.ÊA key part of Pop Mart's commercial success with Labubu is so-called 'blind boxes' where customers find out what they buy only when they open the package.
Kevin Frayer, Getty Images
This picture taken on June 18, 2025 shows a woman wearing a Labubu hat as she visits Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
This picture taken on June 18, 2025 shows a woman wearing a Labubu hat as she visits Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
PEDRO PARDO, AFP Via Getty Images
People look at collectable designer art toy Labubu at a Pop Mart pop-up store in Siam Center shopping mall in Bangkok on May 6, 2025.
People look at collectable designer art toy Labubu at a Pop Mart pop-up store in Siam Center shopping mall in Bangkok on May 6, 2025.
LILLIAN SUWANRUMPHA, AFP Via Getty Images
A magic tattoo of the pattern of the famous Pop Mart's Labubu monster is colored on the forearm of 56-year-old Kamonwan Patimahongthong, which is believed to have mystical power and bring good fortune, in Nonthaburi province on the outskirts of Bangkok, Thailand on June 12, 2024.
A magic tattoo of the pattern of the famous Pop Mart's Labubu monster is colored on the forearm of 56-year-old Kamonwan Patimahongthong, which is believed to have mystical power and bring good fortune, in Nonthaburi province on the outskirts of Bangkok, Thailand on June 12, 2024.
Chalinee Thirasupa, REUTERS
A staff member displays a Labubu figurine at a preview exhibition before Yongle International Auction in Beijing, China June 6, 2025.
A staff member displays a Labubu figurine at a preview exhibition before Yongle International Auction in Beijing, China June 6, 2025.
Tingshu Wang, REUTERS
Labubu figurines are displayed at a preview exhibition before Yongle International Auction in Beijing, China on June 6, 2025.
Labubu figurines are displayed at a preview exhibition before Yongle International Auction in Beijing, China on June 6, 2025.
Tingshu Wang, REUTERS
People look at Labubu dolls at the flagship store of Pop Mart in Shanghai, China on June 13, 2025.
People look at Labubu dolls at the flagship store of Pop Mart in Shanghai, China on June 13, 2025.
Go Nakamura, REUTERS
A person carries a bag with a Labubu doll attached, outside the Pop Mart's flagship store in Shanghai, China on June 13, 2025.
A person carries a bag with a Labubu doll attached, outside the Pop Mart's flagship store in Shanghai, China on June 13, 2025.
Go Nakamura, REUTERS
A Labubu toy is placed at a host stand of a restaurant serving dessert in the shape of Labubu monster figurine, in Moscow, Russia on June 27, 2025.
A Labubu toy is placed at a host stand of a restaurant serving dessert in the shape of Labubu monster figurine, in Moscow, Russia on June 27, 2025.
Evgenia Novozhenina, REUTERS
A dessert in the shape of the famous Labubu monster figurine from the Chinese toy company Pop Mart is served at a restaurant in Moscow, Russia on June 27, 2025.
A dessert in the shape of the famous Labubu monster figurine from the Chinese toy company Pop Mart is served at a restaurant in Moscow, Russia on June 27, 2025.
Evgenia Novozhenina, REUTERS
Counterfeit Labubu dolls are displayed for sale on the sidewalk in Manhattan, New York City on July 22, 2025.
Counterfeit Labubu dolls are displayed for sale on the sidewalk in Manhattan, New York City on July 22, 2025.
David Dee Delgado, REUTERS
A customer looks at Labubu figures at a Pop Mart store in Shanghai on June 11, 2025. A Beijing auction house has sold a four-foot-tall sculpture of a viral plush toy character for more than $150,000, as global demand for the Chinese-designed Labubu dolls reaches fever pitch.
A customer looks at Labubu figures at a Pop Mart store in Shanghai on June 11, 2025. A Beijing auction house has sold a four-foot-tall sculpture of a viral plush toy character for more than $150,000, as global demand for the Chinese-designed Labubu dolls reaches fever pitch.
STR, AFP Via Getty Images
This photo taken on May 9, 2025 shows a collectable designer art toy Labubu attached to a shopper's handbag at the Pop Mart store in Siam Square in Bangkok.
This photo taken on May 9, 2025 shows a collectable designer art toy Labubu attached to a shopper's handbag at the Pop Mart store in Siam Square in Bangkok.
LILLIAN SUWANRUMPHA, AFP Via Getty Images
A not for sale Labubu figure and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. A Beijing auction house has sold a four-foot-tall sculpture of a viral plush toy character for more than $150,000, as global demand for the Chinese-designed Labubu dolls reaches fever pitch.
A not for sale Labubu figure and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. A Beijing auction house has sold a four-foot-tall sculpture of a viral plush toy character for more than $150,000, as global demand for the Chinese-designed Labubu dolls reaches fever pitch.
ADEK BERRY, AFP Via Getty Images
Waterglobes with Labubu figures are seen at a Pop Mart shop in Beijing on June 12, 2025. A Beijing auction house has sold a four-foot-tall sculpture of a viral plush toy character for more than $150,000, as global demand for the Chinese-designed Labubu dolls reaches fever pitch.
Waterglobes with Labubu figures are seen at a Pop Mart shop in Beijing on June 12, 2025. A Beijing auction house has sold a four-foot-tall sculpture of a viral plush toy character for more than $150,000, as global demand for the Chinese-designed Labubu dolls reaches fever pitch.
ADEK BERRY, AFP Via Getty Images
This picture taken on June 18, 2025 shows the character Labubu taking part in a performance at the Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
This picture taken on June 18, 2025 shows the character Labubu taking part in a performance at the Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
PEDRO PARDO, AFP Via Getty Images
This picture taken on June 18, 2025 shows a woman with a figure of the character Labubu as she vistis Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
This picture taken on June 18, 2025 shows a woman with a figure of the character Labubu as she vistis Pop Mart's theme park Pop Land in Beijing. Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.
PEDRO PARDO, AFP Via Getty Images
A woman visits the Yongle Auction office where limited-edition Labubu artworks are on display in Beijing on June 20, 2025 ahead of an auction on June 22.
A woman visits the Yongle Auction office where limited-edition Labubu artworks are on display in Beijing on June 20, 2025 ahead of an auction on June 22.
ADEK BERRY, AFP Via Getty Images
A man shows his Labubu plush toy of Pop Mart along a pedestrian street on The Bund in Shanghai on July 4, 2025.
A man shows his Labubu plush toy of Pop Mart along a pedestrian street on The Bund in Shanghai on July 4, 2025.
HECTOR RETAMAL, AFP Via Getty Images
A performer wears a costume of a character from Pop Mart's hugely popular Labubu dolls series while dancing for visitors at the Pop Land theme park on July 16, 2025 in Beijing, China.The viral 'monster' dolls are so popular that Pop Mart, the Beijing-based company behind the craze, saw its profits soar by 350% in the first half of the year. ÊThe obsession with Labubu, furry creatures with pointy ears and exactly nine teeth, have inspired long lineups and occasional tussles in some countries as well as a growing black market for imposter products seeking to cash in. Labubu dolls, created by Hong Kong artist Kasing Lung, first debuted in 2019 but hit global status more recently when they became the accessory toy of choice for celebrities including Rihanna, Dua Lipa, and Blackpink's Lisa.ÊA key part of Pop Mart's commercial success with Labubu is so-called 'blind boxes' where customers find out what they buy only when they open the package.
A performer wears a costume of a character from Pop Mart's hugely popular Labubu dolls series while dancing for visitors at the Pop Land theme park on July 16, 2025 in Beijing, China.The viral 'monster' dolls are so popular that Pop Mart, the Beijing-based company behind the craze, saw its profits soar by 350% in the first half of the year. ÊThe obsession with Labubu, furry creatures with pointy ears and exactly nine teeth, have inspired long lineups and occasional tussles in some countries as well as a growing black market for imposter products seeking to cash in. Labubu dolls, created by Hong Kong artist Kasing Lung, first debuted in 2019 but hit global status more recently when they became the accessory toy of choice for celebrities including Rihanna, Dua Lipa, and Blackpink's Lisa.ÊA key part of Pop Mart's commercial success with Labubu is so-called 'blind boxes' where customers find out what they buy only when they open the package.
Kevin Frayer, Getty Images
A woman holds a Labubu doll as she takes photos in front of the Mokoko character from Pop Mart's hugely popular Labubu dolls series at the Pop Land theme park on July 17, 2025 in Beijing, China. The viral 'monster' dolls are so popular that Pop Mart, the Beijing-based company behind the craze, saw its profits soar by 350% in the first half of the year. ÊThe obsession with Labubu, furry creatures with pointy ears and exactly nine teeth, have inspired long lineups and occasional tussles in some countries as well as a growing black market for imposter products seeking to cash in. Labubu dolls, created by Hong Kong artist Kasing Lung, first debuted in 2019 but hit global status more recently when they became the accessory toy of choice for celebrities including Rihanna, Dua Lipa, and Blackpink's Lisa.ÊA key part of Pop Mart's commercial success with Labubu is so-called 'blind boxes' where customers find out what they buy only when they open the package.
A woman holds a Labubu doll as she takes photos in front of the Mokoko character from Pop Mart's hugely popular Labubu dolls series at the Pop Land theme park on July 17, 2025 in Beijing, China. The viral 'monster' dolls are so popular that Pop Mart, the Beijing-based company behind the craze, saw its profits soar by 350% in the first half of the year. ÊThe obsession with Labubu, furry creatures with pointy ears and exactly nine teeth, have inspired long lineups and occasional tussles in some countries as well as a growing black market for imposter products seeking to cash in. Labubu dolls, created by Hong Kong artist Kasing Lung, first debuted in 2019 but hit global status more recently when they became the accessory toy of choice for celebrities including Rihanna, Dua Lipa, and Blackpink's Lisa.ÊA key part of Pop Mart's commercial success with Labubu is so-called 'blind boxes' where customers find out what they buy only when they open the package.
Kevin Frayer, Getty Images
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