Apple’s iPhone event

Apple CEO Tim Cook stands on stage during a Special Event at the Bill Graham Civic Auditorium in San Francisco.

New models of the iPhone 6S are seen displayed during an Apple media event.

A man uses the new Apple Pencil on an iPad Pro after an Apple special event.

People try out Apple's new Apple Watch bands following Apple's announcement of new products.

Journalists photograph Apple's new 6S and 6S Plus iPhones following Apple's announcement of new products.

Apple's new iPhone 6S and 6S Plus phones are on display following Apple's announcement of new products.

Apple's new Apple TV box and remote are on display following Apple's announcement of new products.

Two Apple Watches with the new Hermes leather bands are displayed in the demo area after an Apple special event.

The iPhone 6S and 6S Plus

The iPhone 6S on display during Apple's event.

Ryan Tedder of the group One Republic performs during the Apple launch event.

Apple CEO Tim Cook speaks at the end of an Apple launch event.

Apple Senior Vice President of Software Engineering Craig Federighi speaks about 3D Touch during the Apple event.

Apple CEO Tim Cook introduces the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California.

The new Apple iPhone 6s is seen on stage during the Apple launch event at the Bill Graham Civic Auditorium in San Francisco, California on September 9, 2015.

Apple CEO Tim Cook introduces the New Apple TV.

Apple CEO Tim Cook talks about the addition of Apple apps to the new Apple TV.

Apple Senior Vice President of Internet Software and Services Eddy Cue talks about the new Apple TV remote.

Apple Senior Vice President of Internet Software and Services Eddy Cue speaks about the new Apple TV.

The new remote for the announced latest version of the AppleTV is seen on stage during the Apple launch event at the Bill Graham Civic Auditorium in San Francisco, California on September 9, 2015.

Apple CEO Tim Cook introduces the new iPad Pro during an Apple launch event.

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPads.

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California.

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the Apple Pencil and the Smart Keyboard prices for iPad Pro.

An Apple Pencil is displayed on the screen during the Apple announcement. The accessory provides a new input device for the newly announced iPad Pro.

Apple Senior Vice President of worldwide marketing Phil Schiller reviews the technical features of the iPad Pro.

The new iPad Pro's screen is the biggest of the iPad lineup at 12.9"

Apple CEO Tim Cook introduces the new iPad Pro.

Apple Senior VP of Operations Jeff Williams announces a news series of Apple Watch styles from Hermes at the Bill Graham Civic Auditorium in San Francisco, California, on September 9, 2015.

Jeff Williams, Apple SVP of operations introduces several new Apple Watches including the Apple Watch RED edition.

The audience at the Apple event.

The audience at the Apple event.

Apple CEO Tim Cook waves as he takes the stage at the start of an Apple launch event at the Bill Graham Civic Auditorium in San Francisco,

Apple CEO Tim Cook takes the stage at the start of an Apple launch event at the Bill Graham Civic Auditorium in San Francisco,

Journalists wait in line to attend an Apple launch event at the Bill Graham Civic Auditorium in San Francisco, California, on September 9, 2015.

Event staff look at a computer in front of an Apple logo outside Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California.

A man takes a photo as journalists wait in line to attend an Apple launch event at the Bill Graham Civic Auditorium in San Francisco, California on September 9, 2015.