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See Apple's new iPhone Air, iPhone 17 revealed at 2025 launch event

Portrait of David Baratz David Baratz
Updated Sept. 9, 2025, 5:34 p.m. ET
Apple CEO Tim Cook Apple and other company leaders introduced the iPhone 17, iPhone Air and other new devices and features at the company's highly anticipated annual event at the Steve Jobs Theater on its campus in Cupertino, Calif., September 9, 2025.
Apple CEO Tim Cook Apple and other company leaders introduced the iPhone 17, iPhone Air and other new devices and features at the company's highly anticipated annual event at the Steve Jobs Theater on its campus in Cupertino, Calif., September 9, 2025.
Manuel Orbegozo, Reuters
The iPhone Air, which is slimmer than the most recent iPhone models, was the star of Apple's product launch event , and the company said it's the most durable iPhone yet.
The iPhone Air, which is slimmer than the most recent iPhone models, was the star of Apple's product launch event, and the company said it's the most durable iPhone yet.
Apple
The iPhone Air will be available in four finishes: space black, cloud white, light gold, and sky blue. The price will start at $999. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.
The iPhone Air will be available in four finishes: space black, cloud white, light gold, and sky blue. The price will start at $999. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.
Apple
The Apple iPhone Air is the thinnest iPhone ever made at 5.6mm
The Apple iPhone Air is the thinnest iPhone ever made at 5.6mm
Apple
Apple iPhone 17 Pro will be available in Silver, Deep Blue and a new Cosmic Orange.
Apple iPhone 17 Pro will be available in Silver, Deep Blue and a new Cosmic Orange.
Apple
The Apple iPhone 17 Pro camera features three 48MP Fusion cameras including a 4x and 8x optical zooms.
The Apple iPhone 17 Pro camera features three 48MP Fusion cameras including a 4x and 8x optical zooms.
Apple
The Apple iPhone 17 Pro will feature an 18 megapixel front camera and three 48 megapixel rear cameras.
The Apple iPhone 17 Pro will feature an 18 megapixel front camera and three 48 megapixel rear cameras.
Apple
Apple claims the iPhone 17 will have a brighter, more scratch-resistant screen and improved artificial intelligence features.
Apple claims the iPhone 17 will have a brighter, more scratch-resistant screen and improved artificial intelligence features.
Apple
The iPhone 17 will feature a 6.3-inch display with thinner corners. According to Apple, it will also come equipped with an all-day battery and 8 hours of video playback. For 10 minutes of charging, the iPhone 17 can power 8 hours of video playback.
The iPhone 17 will feature a 6.3-inch display with thinner corners. According to Apple, it will also come equipped with an all-day battery and 8 hours of video playback. For 10 minutes of charging, the iPhone 17 can power 8 hours of video playback.
Apple
The Apple iPhone 17 will start at $799 and the smartphones release on Friday, Sept. 19.
The Apple iPhone 17 will start at $799 and the smartphones release on Friday, Sept. 19.
Apple
Apple Watch SE 3
Apple Watch SE 3
Apple
Apple Watch Ultra 3 with Hermes rubber bands
Apple Watch Ultra 3 with Hermes rubber bands
Apple
Apple announced AirPods Pro 3, saying the latest version will feature improved Active Noise Cancellation and better fit for more people. They also announced "Live Translation" a feature designed to provide real-time language translations.
Apple announced AirPods Pro 3, saying the latest version will feature improved Active Noise Cancellation and better fit for more people. They also announced "Live Translation" a feature designed to provide real-time language translations.
Apple
Apple CEO Tim Cook speaks as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, September 9, 2025.
Apple CEO Tim Cook speaks as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, September 9, 2025.
Manuel Orbegozo, Reuters
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