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Look back at 50 years of Apple in photos

March 30, 2026, 3:08 p.m. ET
Portrait of American businessmen and engineers Steve Jobs (left) and Steve Wozniak, co-founders of Apple Computer Inc, at the first West Coast Computer Faire, where the Apple II computer was debuted, in Brooks Hall, San Francisco, Calif. on April 16th or 17th, 1977.
Portrait of American businessmen and engineers Steve Jobs (left) and Steve Wozniak, co-founders of Apple Computer Inc, at the first West Coast Computer Faire, where the Apple II computer was debuted, in Brooks Hall, San Francisco, Calif. on April 16th or 17th, 1977.
Tom Munnecke, Getty Images
This is a frame from Apple's "1984" television commercial which only aired once during the 1984 Super Bowl. The commercial ranked #1 in TV Guide's Top 50 commercials of all time.
This is a frame from Apple's "1984" television commercial which only aired once during the 1984 Super Bowl. The commercial ranked #1 in TV Guide's Top 50 commercials of all time.
Apple
1996 Macintosh Apple.
1996 Macintosh Apple.
Tim Dillon, USA TODAY
The Power Macintosh 6360/160 by Apple Computer, 1997.
The Power Macintosh 6360/160 by Apple Computer, 1997.
Apple
Apple Computer Interim CEO and co-founder Steve Jobs speaks at a press conference Nov. 10, 1997 in Cupertino, Calif. Jobs announced plans to shake the company out of the financial doldrums.
Apple Computer Interim CEO and co-founder Steve Jobs speaks at a press conference Nov. 10, 1997 in Cupertino, Calif. Jobs announced plans to shake the company out of the financial doldrums.
JOHN G. MABANGLO, AFP Via Getty Images
Apple Computer's Interim CEO Steve Jobs unveils a new computer called the iMac which is based on the PowerPC G3 processor and is marketed for the consumer May 6, 1998 in Cupertino, Calif. The iMac is a new translucent industrial enclosure design priced at 1299 USD. Jobs also unveiled a new line of Powerbook G3 notebook computers.
Apple Computer's Interim CEO Steve Jobs unveils a new computer called the iMac which is based on the PowerPC G3 processor and is marketed for the consumer May 6, 1998 in Cupertino, Calif. The iMac is a new translucent industrial enclosure design priced at 1299 USD. Jobs also unveiled a new line of Powerbook G3 notebook computers.
JOHN G. MABANGLO, AFP Via Getty Images
Apple Computers acting head Steve Jobs presents Apple's new iMac computer at the Paris Apple Expo on Sept. 17, 1998.
Apple Computers acting head Steve Jobs presents Apple's new iMac computer at the Paris Apple Expo on Sept. 17, 1998.
ERIC CABANIS, AFP Via Getty Images
Apple Computer Chief Executive Steve Jobs poses with the company's new iBook portable computer at the MacWorld computer trade show in New York on July 21, 1999. The new iBook, with a base price of $1,599, weighs six-pounds and is offered in two see-through colors, tangerine and blueberry.
Apple Computer Chief Executive Steve Jobs poses with the company's new iBook portable computer at the MacWorld computer trade show in New York on July 21, 1999. The new iBook, with a base price of $1,599, weighs six-pounds and is offered in two see-through colors, tangerine and blueberry.
Peter Morgan, REUTERS
Apple Computer Inc. Intensified Its Challenge To Conventional Computer Design January 5, 1999 By Unveiling Newly Redesigned G3 Computers For Business And Power Users. The Company Also Lowered The Price On The Imac By $100 To $1,200 And Boosted Its Processing Power And Storage Capacity. Steve Jobs, Apple's Interim Chief Executive, Told The Macworld Computer Show That Apple Expected To Report Its Fifth Consecutive Profitable Quarter Next Wednesday, Furthering Its Recent Recovery From Two Years Of Losses.
Apple Computer Inc. Intensified Its Challenge To Conventional Computer Design January 5, 1999 By Unveiling Newly Redesigned G3 Computers For Business And Power Users. The Company Also Lowered The Price On The Imac By $100 To $1,200 And Boosted Its Processing Power And Storage Capacity. Steve Jobs, Apple's Interim Chief Executive, Told The Macworld Computer Show That Apple Expected To Report Its Fifth Consecutive Profitable Quarter Next Wednesday, Furthering Its Recent Recovery From Two Years Of Losses.
Getty Images, Getty Images
The Power Macintosh G4, an 8-inch was shown at the MacWorld Expo July 19, 2000. Here it is shown with monitor, keyboard, speakers and mouse. --- DATE TAKEN: recd 2000  No Byline  NoCredit        HO      - handout ORG XMIT: PX26547
The Power Macintosh G4, an 8-inch was shown at the MacWorld Expo July 19, 2000. Here it is shown with monitor, keyboard, speakers and mouse. --- DATE TAKEN: recd 2000 No Byline NoCredit HO - handout ORG XMIT: PX26547
Apple
Apple Computer Inc. unveiled a new portable music player, the iPod MP3 music player Oct.23, 2001 at an event in Cupertino, Calif. The device can hold up to 1,000 songs in digital form.
Apple Computer Inc. unveiled a new portable music player, the iPod MP3 music player Oct.23, 2001 at an event in Cupertino, Calif. The device can hold up to 1,000 songs in digital form.
Getty Images, Getty Images
Apple Computer co-founder and CEO Steve Jobs introduces the all-new flat-panel iMac computer during his keynote speech at the MacWorld Expo Jan. 7, 2002 in San Francisco, Calif.
Apple Computer co-founder and CEO Steve Jobs introduces the all-new flat-panel iMac computer during his keynote speech at the MacWorld Expo Jan. 7, 2002 in San Francisco, Calif.
John G. Mabanglo, AFP Via Getty Images
A new iPod mini displayed at Macworld Jan. 6, 2004 in San Francisco. Jobs announced several new products including the new iLife 4 software and the Mini iPod.
A new iPod mini displayed at Macworld Jan. 6, 2004 in San Francisco. Jobs announced several new products including the new iLife 4 software and the Mini iPod.
Justin Sullivan, Getty Images
The new the Mac Mini Intel Core computer is displayed at a special Apple event Feb. 28, 2006 in Cupertino, Calif.
The new the Mac Mini Intel Core computer is displayed at a special Apple event Feb. 28, 2006 in Cupertino, Calif.
Peter DaSilva, Getty Images
Apple CEO and co-founder Steve Jobs shows off the new Macbook Air ultra portable laptop during his keynote speech at the MacWorld Conference & Expo on January 15, 2008.
Apple CEO and co-founder Steve Jobs shows off the new Macbook Air ultra portable laptop during his keynote speech at the MacWorld Conference & Expo on January 15, 2008.
Tony Avelar, AFP/Getty Images
Apple Inc Chief Executive Steve Jobs speaks about features on the iPod Nano, which includes a video camera, at a special event in San Francisco Sept. 9, 2009. Charismatic showman Jobs, who traditionally orchestrates Apple's media showcases, made his first public appearance after returning from medical leave in June.
Apple Inc Chief Executive Steve Jobs speaks about features on the iPod Nano, which includes a video camera, at a special event in San Francisco Sept. 9, 2009. Charismatic showman Jobs, who traditionally orchestrates Apple's media showcases, made his first public appearance after returning from medical leave in June.
Robert Galbraith, REUTERS
Apple Chief Executive Officer Steve Jobs holds the new " iPad" during the launch of Apple's new tablet computing device in San Francisco, Calif. on Jan. 27, 2010.
Apple Chief Executive Officer Steve Jobs holds the new " iPad" during the launch of Apple's new tablet computing device in San Francisco, Calif. on Jan. 27, 2010.
Kimberly White, REUTERS
Apple CEO Steve Jobs delivers the keynote address at the 2011 Apple World Wide Developers Conference at the Moscone Center on June 6, 2011 in San Francisco, California. Apple CEO Steve Jobs returned from sick leave to introduce Apple's new iCloud storage system and the next versions of Apple's iOS and Mac OSX.
Apple CEO Steve Jobs delivers the keynote address at the 2011 Apple World Wide Developers Conference at the Moscone Center on June 6, 2011 in San Francisco, California. Apple CEO Steve Jobs returned from sick leave to introduce Apple's new iCloud storage system and the next versions of Apple's iOS and Mac OSX.
Justin Sullivan, Getty Images
Apple CEO Tim Cook speaks at the event introducing the new iPhone 4s at the companyÕs headquarters October 4, 2011 in Cupertino, Calif. The announcement marks the first time Cook introduces a new product since Apple co-founder Steve Jobs resigned in August.
Apple CEO Tim Cook speaks at the event introducing the new iPhone 4s at the companyÕs headquarters October 4, 2011 in Cupertino, Calif. The announcement marks the first time Cook introduces a new product since Apple co-founder Steve Jobs resigned in August.
Kevork Djansezian, Getty Images
Candles, flowers, and an iPhone with Steve Jobs photo displayed, are seen in remembrance of Steve Jobs, founder and former CEO of Apple Inc, outside the Apple Store at West 66th Street on October 5, 2011 in New York City.Jobs, 56, passed away October 5, 2011 after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad.
Candles, flowers, and an iPhone with Steve Jobs photo displayed, are seen in remembrance of Steve Jobs, founder and former CEO of Apple Inc, outside the Apple Store at West 66th Street on October 5, 2011 in New York City.Jobs, 56, passed away October 5, 2011 after a long battle with pancreatic cancer. Jobs co-founded Apple in 1976 and is credited, along with Steve Wozniak, with marketing the world's first personal computer in addition to the popular iPod, iPhone and iPad.
Andrew Burton, Getty Images
People wait outside an Apple store all night prior to the mainland release of iPhone 4S on Jan. 12, 2012 in Beijing, China.
People wait outside an Apple store all night prior to the mainland release of iPhone 4S on Jan. 12, 2012 in Beijing, China.
VCG, VCG Via Getty Images
The new iPad mini is displayed after its unveiling at the Apple special event at the historic California Theater on Oct. 23, 2012 in San Jose, California. The iPad mini is Apple's smaller 7.9 inch version of the iPad tablet.
The new iPad mini is displayed after its unveiling at the Apple special event at the historic California Theater on Oct. 23, 2012 in San Jose, California. The iPad mini is Apple's smaller 7.9 inch version of the iPad tablet.
Kevork Djansezian, Getty Images
Apple's newest Mac, the Mac Pro, debuted on Oct. 22, 2013. The Mac is housed in a black cylinder case and has 12 gigabytes of memory.
Apple's newest Mac, the Mac Pro, debuted on Oct. 22, 2013. The Mac is housed in a black cylinder case and has 12 gigabytes of memory.
Justin Sullivan Getty Images
An Apple iPhone 6 phones are taken out of a shipping box at a Verizon store on September 18, 2014 in Orem, Utah.
An Apple iPhone 6 phones are taken out of a shipping box at a Verizon store on September 18, 2014 in Orem, Utah.
George Frey, Getty Images
President Barack Obama (L) uses an Apple iPad to record a seventh grader as he tours a classroom that uses technology to enhance students' learning experience, prior to delivering remarks on the ConnectED Initiative at Buck Lodge Middle School Feb. 4, 2014 in Adelphi, Maryland. As part of the president's ConnectED program, Obama has tasked the Federal Communications Commission to help to build high-speed digital connections to America's schools and libraries, with the goal of getting 99-percent of American students to next-generation broadband and wireless technology within five years.
President Barack Obama (L) uses an Apple iPad to record a seventh grader as he tours a classroom that uses technology to enhance students' learning experience, prior to delivering remarks on the ConnectED Initiative at Buck Lodge Middle School Feb. 4, 2014 in Adelphi, Maryland. As part of the president's ConnectED program, Obama has tasked the Federal Communications Commission to help to build high-speed digital connections to America's schools and libraries, with the goal of getting 99-percent of American students to next-generation broadband and wireless technology within five years.
Pool Photo By Jim Lo Scalzo Via Getty Images
People wait in a queue to test out the new Apple Watch at a store in Hong Kong on April 10, 2015. Apple says its first wearable device will connect wirelessly to a user's iPhone and will be the interface for messaging, calls and apps, especially ones geared toward health and fitness.
People wait in a queue to test out the new Apple Watch at a store in Hong Kong on April 10, 2015. Apple says its first wearable device will connect wirelessly to a user's iPhone and will be the interface for messaging, calls and apps, especially ones geared toward health and fitness.
DALE DE LA REY, AFP Via Getty Images
Apple CEO Tim Cook displays his personal Apple Watch to customers at an Apple Store on April 10, 2015 in Palo Alto, Calif. The pre-orders of the highly-anticipated wearable from the tech giant begins today as the watches arrive at stores for customers to preview.
Apple CEO Tim Cook displays his personal Apple Watch to customers at an Apple Store on April 10, 2015 in Palo Alto, Calif. The pre-orders of the highly-anticipated wearable from the tech giant begins today as the watches arrive at stores for customers to preview.
Stephen Lam, Getty Images
A new Macbook Pro is seen on display at an Apple media event in San Francisco, Calif., March 9, 2015.
A new Macbook Pro is seen on display at an Apple media event in San Francisco, Calif., March 9, 2015.
Josh Edelson, AFP/Getty Images
US President Donald Trump and Apple CEO Tim Cook tour the Flextronics computer manufacturing facility where Apple's Mac Pros are assembled in Austin, Texas, on Nov. 20, 2019.
US President Donald Trump and Apple CEO Tim Cook tour the Flextronics computer manufacturing facility where Apple's Mac Pros are assembled in Austin, Texas, on Nov. 20, 2019.
Mandel Ngan, AFP Via Getty Images
The Mac Studio was announced on March 8, 2022, along with the Apple Studio Display, and released on March 18. The Mac Studio features 12 high-performance ports including an SDXC card reader and an enhanced HDMI output that supports up to 8K resolution.
The Mac Studio was announced on March 8, 2022, along with the Apple Studio Display, and released on March 18. The Mac Studio features 12 high-performance ports including an SDXC card reader and an enhanced HDMI output that supports up to 8K resolution.
MIKE SEGAR, REUTERS
People wear masks while passing a board of the new Apple store in Wuhan International Plaza on April 11, 2022 in Wuhan, Hubei province, China. According to local media reports this is the first Apple store will open in Wuhan while the 44th in the mainland.
People wear masks while passing a board of the new Apple store in Wuhan International Plaza on April 11, 2022 in Wuhan, Hubei province, China. According to local media reports this is the first Apple store will open in Wuhan while the 44th in the mainland.
Getty Images, Getty Images
The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 5, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset. (
The new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 5, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset. (
Justin Sullivan, Getty Images
Attendees look at brand new Apple products during an Apple event on Sept. 12, 2023 in Cupertino, Calif. Apple revealed its lineup of the latest iPhone 15 versions as well as other product upgrades during the event.
Attendees look at brand new Apple products during an Apple event on Sept. 12, 2023 in Cupertino, Calif. Apple revealed its lineup of the latest iPhone 15 versions as well as other product upgrades during the event.
Justin Sullivan, Getty Images
Attendees take pictures of the next generation iPhone 17 during an Apple special event at Apple headquarters on Sept. 9, 2025 in Cupertino, California. Apple unveiled a new generation of iPhones and updated Apple Watches and AirPods during a special event at Apple headquarters.
Attendees take pictures of the next generation iPhone 17 during an Apple special event at Apple headquarters on Sept. 9, 2025 in Cupertino, California. Apple unveiled a new generation of iPhones and updated Apple Watches and AirPods during a special event at Apple headquarters.
Justin Sullivan, Getty Images
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