Moments that defined Tim Cook’s time as Apple CEO
April 23, 2026, 2:23 p.m. ET

This undated photo provided by Apple Computer shows Tim Cook, head of the company's worldwide sales and operations. CEO Steve Jobs announced on August 1, 2004 that Cook will fill in to run the day-to-day operations at Apple while he is recuperating from surgery for a rare form of pancreatic cancer. Jobs is expected to return to work in September.
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(L-R) Tim Cook, Chief Operating Officer, Apple CEO Steve Jobs and Phil Schiller, EVP Product Marketing, answers questions after Jobs introduced new versions of the iMac and iLife applications Aug. 7, 2007 in Cupertino, Calif.
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Apple COOTim Cook (R) looks at the new MacBook Air during an Apple special event at the company's headquarters on Oct.20, 2010 in Cupertino, Calif. Apple CEO Steve Jobs announced the new MacBook Air in eleven and thirteen inch models starting at $999. He also announced the OSX Lion operating system for Mac computers.
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Apple CEO Tim Cook speaks at the event introducing the new iPhone 4s at the companyÕs headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time Cook introduces a new product since Apple co-founder Steve Jobs resigned in August. Oct. 4, 2011 in Cupertino, Calif.
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Musician Elvis Costello (L) and Apple CEO Tim Cook look at the new iPhone 5S during an Apple product announcement at the Apple campus on Sept. 10, 2013 in Cupertino, Calif.
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Apple CEO Tim Cook uses an iPhone to take a picture of customers waiting in front of an Apple store to purchase the new iPhones on Sept. 20, 2013 in Palo Alto, Calif. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C.
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Apple CEO Tim Cook speaks during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on Sept. 12, 2017 in Cupertino, Calif. Apple is holding their first special event at the new Apple Park campus where they are expected to unveil a new iPhone.
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Apple CEO Tim Cook gets a demonstration of an app during an event held to introduce the new 9.7-inch Apple iPad at Lane Tech College Prep High School on March 27, 2018 in Chicago, Illi. The device will work with Apple Pencil and is available now.
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Apple chief design officer Jony Ive (L) and Apple CEO Tim Cook inspect the new iPhone XR during an Apple special event at the Steve Jobs Theatre on Sept. 12, 2018 in Cupertino, Calif. Apple released three new versions of the iPhone and an update Apple Watch.
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Apple CEO Tim Cook waves to customers before they enter Apple's flagship 5th Avenue store to purchase the new iPhone 11 on Sept. 20, 2019 in New York City. Apple's new iPhone 11 goes on sale today at the grand re-opening of the 5th Avenue store.
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Tim Cook and Octavia Spencer pose backstage at the GLSEN Respect Awards Los Angeles at the Beverly Wilshire Four Seasons Hotel on Oct. 25, 2019 in Beverly Hills, Calif.
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Apple CEO Tim Cook holds a newly redesigned MacBook Air laptop during the WWDC22 at Apple Park on June 0, 2022 in Cupertino, Calif. Apple CEO Tim Cook kicked off the annual WWDC22 developer conference.
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Chief Executive Officer of Apple Tim Cook reacts as a man shows him a Macintosh SE computer during the opening of Apple's first retail store in India, in Mumbai on April 18, 2023. - Apple opened its first retail store in India on April 18, underscoring the US tech titan's increasing focus on the South Asian nation as a key sales market and alternative manufacturing hub to China.
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Apple CEO Tim Cook speaks before the start of the Apple Worldwide Developers Conference at its headquarters on June 5, 2023 in Cupertino, Calif. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference.
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President Joe Biden speaks during a roundtable with American and Indian business leaders alongside Indian Prime Minister Narendra Modi in the East Room of the White House on June 23, 2023 in Washington, DC. Biden and Modi held the meeting to meet with a range of leaders from the tech and business worlds and to discuss topics including innovation and AI. People in attendance included (L-R) Google CEO Sundar Pichai, Apple CEO Tim Cook, Microsoft CEO Satya Nadella, and 3rdiTech Co-Founder Vrinda Kapoor.
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CEO of Apple Tim Cook arrives at the Sun Valley Lodge for the Allen & Company Sun Valley Conference on July 11, 2023 in Sun Valley, Idaho. Every July, some of the world's most wealthy and powerful businesspeople from the media, finance, technology and political spheres converge at the Sun Valley Resort for the exclusive weeklong conference.
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Apple CEO Tim Cook holds up a new iPhone 15 Pro during an Apple event on Sept. 12, 2023 in Cupertino, California. Apple revealed its lineup of the latest iPhone 15 versions as well as other product upgrades during the event.
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Tim Cook, CEO of Apple, arrives at the Allen & Company Sun Valley Conference on July 9, 2024 in Sun Valley, Idaho. The annual gathering organized by the investment firm Allen & Co brings together some of the world's most wealthy and powerful figures from the media, finance, technology and political spheres at the Sun Valley Resort for the exclusive weeklong conference.
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Apple CEO Tim Cook speaks during Apple's "It's Glowtime" event in Cupertino, Calif. on Sept. 9, 2024.
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(L-R) Tim Cook, Marc Jacobs, Salma Hayek Pinault, Sarah Ball, Charli xcx, Jon M. Chu and A'ja Wilson seen onstage during the WSJ. Magazine 2024 Innovator Awards on Oct. 29, 2024 in New York City.
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King Charles III with Apple's Chief Executive Tim Cook and musician Raye during a tour of Apple Headquarters at Battersea Power Station on Dec.12, 2024 in London, England. The King will engage with Apple employees, learning about their work and contributions to both the tech industry and wider community, before having the opportunity to speak with them about their personal achievements.
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Apple CEO Tim Cook (R) displays an engraved glass disc presented to U.S. President Donald Trump during an event in the Oval Office of the White House on Aug.6, 2025 in Washington, DC. Apple Inc. announced a $100 billion investment in manufacturing facilities in the U.S., on top of an announcement in February committing over the next four years to a $500 billion investment in the U.S. economy and the addition of 20,000 new jobs.
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Apple CEO Tim Cook speaks during the keynote address at an Apple special event on Sept. 9, 2025 in Cupertino, Calif. Apple will announce a new generation of iPhones during a special event at Apple headquarters.
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Apple CEO Tim Cook holds a next generation iPhone 17 during an Apple special event at Apple headquarters on Sept. 9, 2025 in Cupertino, Calif. Apple unveiled a new generation of iPhones and updated Apple Watches and AirPods during a special event at Apple headquarters.
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Apple CEO Tim Cook takes photos with the first customer at the Fifth Avenue Apple Store on new product launch day on Sept. 19, 2025 in New York City. Apple CEO Tim Cook and Deirdre OÕBrien AppleÕs Senior Vice President of Retail and People greeted customers as they arrived for Apple's global launch of the new iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, as well as a new Apple Watch and AirPods models began selling countrywide.
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Tim Cook and Jane Krakowski attend as Apple kicks off its 50th anniversary celebrations with special Alicia Keys performance at Apple Grand Central on March 13, 2026 in New York City.
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