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VIDEO GAMES

Sarah Bond grew up gaming. See her rise to game changer at Xbox.

Jana Early and Alexa Juliana Ard
Updated March 2, 2026, 1:14 p.m. ET
Sarah Bond was the first Black woman to lead Xbox. “Instead of seeing it as a weight, I see it as an opportunity to build bridges, more shared understanding, more advancement in how we look at the world," she says.
Sarah Bond was the first Black woman to lead Xbox. “Instead of seeing it as a weight, I see it as an opportunity to build bridges, more shared understanding, more advancement in how we look at the world," she says.
Jana Early, For USA TODAY
"We’re living through a transformative technological era that will shape the next generation of our industry," Bond posted following her departure from the company.
"We’re living through a transformative technological era that will shape the next generation of our industry," Bond posted following her departure from the company.
Jana Early, For USA TODAY
Bond attended the 2023 BAFTA Games Awards at the Queen Elizabeth Hall on March 30, 2023 in London.
Bond attended the 2023 BAFTA Games Awards at the Queen Elizabeth Hall on March 30, 2023 in London.
Shane Anthony Sinclair/BAFTA, Getty Images For BAFTA
Bond presented the British Game Award at the 2023 BAFTA Games Awards on March 30, 2023 in London.
Bond presented the British Game Award at the 2023 BAFTA Games Awards on March 30, 2023 in London.
Stuart Wilson/BAFTA, Getty Images For BAFTA
At the Microsoft Xbox press event ahead of the E3 gaming convention in Los Angeles on June 9, 2019, Bond promoted the new Xbox Game Pass.
At the Microsoft Xbox press event ahead of the E3 gaming convention in Los Angeles on June 9, 2019, Bond promoted the new Xbox Game Pass.
MARK RALSTON, AFP Via Getty Images
Xbox controllers decorated the wall of Bond's former office at Microsoft.
Xbox controllers decorated the wall of Bond's former office at Microsoft.
Jana Early, For USA TODAY
Bond says she used three questions to guide her days at Xbox: Did I bring my best? Did I help someone else succeed? Did I do my best work?
Bond says she used three questions to guide her days at Xbox: Did I bring my best?
Did I help someone else succeed? Did I do my best work?
Jana Early, For USA TODAY
Bond said on LinkedIn that she'd remain as a special advisor to her successor to ensure a smooth transition.
Bond said on LinkedIn that she'd remain as a special advisor to her successor to ensure a smooth transition.
Jana Early, For USA TODAY
“I was completely a gamer growing up,” says Bond . “My dad was a massive gamer, so it was one of the things that we would do to spend time together.”
“I was completely a gamer growing up,” says Bond. “My dad was a massive gamer, so it was one of the things that we would do to spend time together.”
Jana Early, For USA TODAY
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