Apple unveils new products

CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air 2 during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad Mini 3 and a Retina iMac. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457313340

Justin Sullivan, Getty Images

CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air 2 during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad Mini 3 and a Retina iMac. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457313354

Justin Sullivan, Getty Images

CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iMac with 5k retina display during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad mini 3 and a Retina display iMac. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457314212

Justin Sullivan, Getty Images

Phil Schiller, Apple's senior vice president of worldwide product marketing, discusses the new desktop and Macbook Air products during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX153

Marcio Jose Sanchez, AP

EMBARGOED UNTIL 3:00 PM ET, THURSDAY, OCTOBER 16, 2014. Image of Apple MacBook Pro running new Yosemite operating system. [Via MerlinFTP Drop]

Apple

Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX135

Marcio Jose Sanchez, AP

Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif.

Marcio Jose Sanchez, AP

Apple CEO Tim Cook introduces the new Apple iPad Air 2 during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX132

Marcio Jose Sanchez, AP

CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schillervä announces the new iPad Air 2 during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad mini 3 and a Retina iMac. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457312714

Justin Sullivan, Getty Images

CUPERTINO, CA - OCTOBER 16: Apple Senior Vice President of Worldwide Marketing Phil Schillervä announces the new iPad Air 2 during a special event on October 16, 2014 in Cupertino, California. Apple unveiled the new iPad Air 2 tablet, iPad mini 3 and a Retina iMac. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457312710

Justin Sullivan, Getty Images

Apple CEO Tim Cook holds the new iPad Air 2 during a special event on Oct. 16, 2014, in Cupertino, Calif.

Justin Sullivan, Getty Images

CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an event introducing the new iPad Air 2 and iPad Mini 3 at Apple's headquarters October 16, 2014 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457311894

Justin Sullivan, Getty Images

Craig Federighi, senior vice president of Software Engineering at Apple, discusses the new operating system update during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX126

Marcio Jose Sanchez, AP

Craig Federighi, senior vice president of Software Engineering at Apple, far left, has a video chat with Stephen Colbert as he discusses the new operating system update during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX125

Marcio Jose Sanchez, AP

Craig Federighi, senior vice president of Software Engineering at Apple, discusses the new operating system update during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX124

Marcio Jose Sanchez, AP

Craig Federighi, senior vice president of Software Engineering at Apple, discusses the operating system update during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX122

Marcio Jose Sanchez, AP

Apple CEO Tim Cook discusses the operating system update during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX121

Marcio Jose Sanchez, AP

Apple CEO Tim Cook discusses the new Apple Watch during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX115

Marcio Jose Sanchez, AP

Apple CEO Tim Cook discusses the new Apple Watch during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX114

Marcio Jose Sanchez, AP

Apple CEO Tim Cook discusses the new products during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX112

Marcio Jose Sanchez, AP

Apple CEO Tim Cook discusses the new Apple Pay product during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX117

Marcio Jose Sanchez, AP

Apple CEO Tim Cook discusses the new Apple Pay product during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif.

Marcio Jose Sanchez, AP

Apple CEO Tim Cook discusses the new Apple Pay product during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX116

Marcio Jose Sanchez, AP

CUPERTINO, CA - OCTOBER 16: Apple's Senior Vice President of Software Engineering Craig Federighi speaks during an event introducing new iPads at Apple's headquarters October 16, 2014 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457311216

Justin Sullivan, Getty Images

Apple CEO Tim Cook discusses new products during an event at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX106

Marcio Jose Sanchez, AP

Apple executive Craig Federighi touts iOS8, Apple's mobile operating system.

Jefferson Graham, USA TODAY

CUPERTINO, CA - OCTOBER 16: Apple CEO Tim Cook speaks during an event introducing new iPads at Apple's headquarters October 16, 2014 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ORG XMIT: 518303239 ORIG FILE ID: 457310986

Justin Sullivan, Getty Images

Apple CEO Tim Cook says Apple Pay will start on Monday.

Jefferson Graham, USA TODAY

Hundreds of journalists have assembled @Apple HQ in Cupertino to see the new iPad and iMac introductions.

Jefferson Graham, USA TODAY

A grand piano gifted by Steve Jobs to the developers of the first Macintosh computer in 1984 decorates a hallway next to an image of Jobs at Apple headquarters on Thursday, Oct. 16, 2014 in Cupertino, Calif. Apple Inc. is expected to unveil new iPads at an event Thursday, as the company tries to drive excitement amid slowing demand for tablet computers. (AP Photo/Marcio Jose Sanchez) ORG XMIT: FX101

Marcio Jose Sanchez, AP