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Richard Branson's best publicity stunts

May 13, 2013Updated Aug. 18, 2017, 1:21 p.m. ET
Virgin Group founder Sir Richard Branson poses with with AirAsia Group CEO Tony Fernandes at Perth International Airport on May 12, 2013. Branson lost a friendly bet with Fernandez over which of their Formula One racing teams would finish ahead of the other in the 2010 Formula One Grand Prix. The loser had to serve as a female flight attendant aboard the winner's airline.
Virgin Group founder Sir Richard Branson poses with with AirAsia Group CEO Tony Fernandes at Perth International Airport on May 12, 2013. Branson lost a friendly bet with Fernandez over which of their Formula One racing teams would finish ahead of the other in the 2010 Formula One Grand Prix. The loser had to serve as a female flight attendant aboard the winner's airline.
Paul Kane, Getty Images
Richard Branson blows a kiss before boarding his flight to Kuala Lumpur at Perth International Airport on May 12, 2013.
Richard Branson blows a kiss before boarding his flight to Kuala Lumpur at Perth International Airport on May 12, 2013.
Paul Kane, Getty Images
Richard Branson waves farewell at Perth International Airport on May 12, 2013.
Richard Branson waves farewell at Perth International Airport on May 12, 2013.
Paul Kane, Getty Images
Richard Branson tips a tray of drinks onto Tony Fernandes prior to their flight to Kuala Lumpur.
Richard Branson tips a tray of drinks onto Tony Fernandes prior to their flight to Kuala Lumpur.
Paul Kane, Getty Images
Richard Branson tips a tray of drinks onto Tony Fernandes prior to their flight to Kuala Lumpur.
Richard Branson tips a tray of drinks onto Tony Fernandes prior to their flight to Kuala Lumpur.
Paul Kane, Getty Images
Sir Richard Branson waves a West Australia flag on arrival at Perth Airport on May 7, 2013. Virgin Australia purchased Perth-based regional airline Skywest, adding another 32 planes to its fleet to expand the airline's operations in Australia.
Sir Richard Branson waves a West Australia flag on arrival at Perth Airport on May 7, 2013. Virgin Australia purchased Perth-based regional airline Skywest, adding another 32 planes to its fleet to expand the airline's operations in Australia.
Paul Kane, Getty Images
Richard Branson poses with Las Vegas showgirls on April 22, 2013, during the launch of non-stop service from Los Angeles International to Las Vegas McCarran International.
Richard Branson poses with Las Vegas showgirls on April 22, 2013, during the launch of non-stop service from Los Angeles International to Las Vegas McCarran International.
Bob Riha Jr., AP
Sir Richard Branson sports a Harris Tweed kilt at Edinburgh Airport on April 8, 2013, after the inaugural Virgin Atlantic Little Red flight between London Heathrow and Edinburgh.
Sir Richard Branson sports a Harris Tweed kilt at Edinburgh Airport on April 8, 2013, after the inaugural Virgin Atlantic Little Red flight between London Heathrow and Edinburgh.
Jeff J Mitchell, Getty Images
In May 2012, Virgin Atlantic unveiled ice cubes in the shape of founder Richard Branson's head to celebrate the airline's new in-flight bars.
In May 2012, Virgin Atlantic unveiled ice cubes in the shape of founder Richard Branson's head to celebrate the airline's new in-flight bars.
Virgin Atlantic
Accompanied by Green Man from the TV show "It's Always Sunny in Philadelphia," Richard Branson marks the arrival of the first Virgin America commercial flight to Philadelphia International Airport on April 4, 2012.
Accompanied by Green Man from the TV show "It's Always Sunny in Philadelphia," Richard Branson marks the arrival of the first Virgin America commercial flight to Philadelphia International Airport on April 4, 2012.
Matt Rourke, AP
British billionaire Sir Richard Branson drinks champagne after rapelling down the side of the new Spaceport America hangar in Upham, N.M., home of Virgin Galactic, on Oct. 17, 2011.
British billionaire Sir Richard Branson drinks champagne after rapelling down the side of the new Spaceport America hangar in Upham, N.M., home of Virgin Galactic, on Oct. 17, 2011.
Matt York, AP
Burlesque artist Dita Von Teese appears with Richard Branson on the wing of a 747-400 aircraft at Las Vegas McCarran International Airport on June 15, 2010, to celebrate ten years of Virgin Atlantic flights between London and Vegas.
Burlesque artist Dita Von Teese appears with Richard Branson on the wing of a 747-400 aircraft at Las Vegas McCarran International Airport on June 15, 2010, to celebrate ten years of Virgin Atlantic flights between London and Vegas.
Ethan Miller, Getty Images
Sir Richard Branson celebrates Virgin Atlantic's 25th birthday by carrying model Kate Moss on a jumbo jet while son Sam Branson watches at London's Heathrow Airport on June 22, 2009.
Sir Richard Branson celebrates Virgin Atlantic's 25th birthday by carrying model Kate Moss on a jumbo jet while son Sam Branson watches at London's Heathrow Airport on June 22, 2009.
Gareth Cattermole, Getty Images
Richard Branson dresses as a genie at a Chicago trade show in 2000 to unveil a new Virgin Interactive video game and an alliance with Disney and Sega.
Richard Branson dresses as a genie at a Chicago trade show in 2000 to unveil a new Virgin Interactive video game and an alliance with Disney and Sega.
Mark Greenberg, Visions
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