David Hoffman

David Hoffman is a digital content producer on the USA TODAY Shopping team. In his role of over a year, he covers all things sports, whether its sports ticketing and fan merchandise or top events within the industry like the Super Bowl and World Cup. He also creates content for USA TODAY Shopping's social media account and covers major shopping events like Amazon Prime Day.

With a sharp eye for trends and timing, David helps readers navigate where to buy, when to shop and how to get the best value—whether they’re scoring last‑minute game tickets or tracking the biggest deal days of the year.

Before joining USA TODAY Shopping, David worked as a motorsports reporter and social media manager for Speed Sport, where he covered racing events, managed digital storytelling and built audience engagement across platforms. That background informs his current work, blending real‑time reporting instincts with commerce expertise to deliver timely, high‑interest shopping content.