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EVS
Car Sales

Average EV price hits $58,000 in December even with record incentives

Portrait of Keith Laing Keith Laing
USA TODAY
Updated Jan. 14, 2026, 5:43 p.m. ET
  • The average price for a new electric vehicle was $58,034 in December 2025, an increase from the previous month.
  • This price jump occurred despite manufacturers offering significant incentives, averaging over $10,000 per vehicle.
  • Total EV sales in 2025 were approximately 1.28 million units, a 2% decrease from the previous year.

Electric car buyers spent an average of $58,034 on new models in December 2025 as auto manufacturers completed the first quarter without a popular $7,500 federal tax credit for plug-models that expired in September, according to new data from Kelley Blue Book.

The average December price for new EVs was up 2.4% over November's average of $56,691, according to the group. Kelley Blue Book said the jump in EV prices occurred despite higher incentives that were in place in December, with the typical discount being 18% of the average transaction price, or more than $10,000, for the month.

Kelley Blue Book said the incentives helped push U.S. EV sales in December over 84,000, which the group said was the best month for plug-in model sales since the federal tax credit expired in September.

What were the average sales prices for the largest EV makers?

Tesla is a U.S. electric car company, according to Edmunds.com. They averaged a sale price of $53,680 in December 2025.

Here's how some of the other EV top manufacturers listed by Edmunds fared on prices in December:

  • BMW | $72,137
  • Ford | $58,445
  • Volkswagen | $58,440
  • General Motors | $55,805
  • Hyundai | $38,893
  • Honda | $38,884

How many EVs did carmakers sell in 2025?

Carmakers sold approximately 1.28 million EVs in 2025, lower than 2024 by 2%, according to estimates from Kelley Blue Book.

EV were 7.8% of all new cars sold in 2025, down from 8.1% in 2024, according to the group.

The group said EV sales in 2026 are "expected to be mostly flat, thanks in part to new model launches and continued improvements in the U.S. charging infrastructure."  

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