Post Malone strips down for Skims menswear collab

Skims, Kim Kardashian's shapewear brand, has named its latest model: Post Malone.

The company, which often employs celebrity ambassadors to hawk everything from tighty-whities to a much-talked-about nipple bra, cast the genre-bending singer in its campaign for the latest men's collection. The drop, which will be available in stores and online Thursday, Aug. 21, includes loungewear and boxers, stitched with the brand's "heavyweight fleece," featured for the first time in this launch.

Posty, as he's affectionately dubbed by fans, leans into the dust-bound nature of his latest music in the campaign, posing in the Western Wilds of Utah in the collection's signature camo print.

With a noticeably slimmed-down figure, Malone strips down to his briefs for some of the shots, which play on his heavily tatted body by blurring the separating line between his inked skin and the camo boxers.

"I'm all about comfort and feeling good in what I wear," he said in a release announcing the collection. "These pieces are fun, the camo especially stands out to me. I've always been into camo."

With his campaign, the "Congratulations" singer joins the ranks of major names like Nia Long, Patrick Schwarzenegger and Charli XCX, who have all lent their faces (and bodies) to Skims collections.

The drop also comes on the heels of the release of a highly controversial line of face wraps, featuring "collagen yarns for ultra-soft support," targeting those who have an elaborate morning shed routine. The aim, essentially, is to keep your face firm and "snatch" your chin. The campaign was met with immediate backlash, both from doctors who argued that it would not be effective and from critics who characterized it as anti-feminist marketing, aimed at making aging seem undesirable for women.