Jelly Roll says he was treated like a 'criminal' at an Australian Louis Vuitton store

Jelly Roll is calling out a Louis Vuitton store in Sydney for allegedly profiling him.

The "Son of a Sinner" singer, who is currently on his Down Under 2025 tour in Australia, took to his Instagram story on Tuesday, Nov. 4, explaining that while he and friends were at the store, employees treated them like "criminals."

"Hey man, the Louis Vuitton in Sydney, legitimately just treated us like we were fitting to come in and rob that place," the rapper said before laughing. "I have never been looked at more like a ... Listen, the last time I was looked at like a criminal this bad … I was an actual criminal this bad."

USA TODAY has reached out to Louis Vuitton for comment.

According to Davidson County Criminal Court records, Jelly Roll’s first arrest as an adult happened in 2002 when he was 18. Prosecutors formally charged him with two counts of aggravated robbery. He was sentenced to eight years in prison and seven years of probation.

After Jelly Roll was released early from the Tennessee Department of Corrections, he was arrested again in 2008 for violating the Drug-Free School Zone Act. He pleaded guilty to a lesser charge of possession with intent to sell cocaine that same year and was sentenced to eight years in prison and another eight years of probation. Prison records show his probation ended Dec. 16, 2016.

Since then, Jelly Roll has donated about $250,000 to finance the construction of a recording studio within the Davidson County Juvenile Detention Center in Nashville, has spoken out against the fentanyl crisis in the U.S. and has regularly visited jails to motivate inmates.

Contributing: Melissa Ruggieri and Natalie Neysa Alund