See exclusive 'Ladies First' trailer for Netflix's gender-flip comedy

• Sacha Baron Cohen plays a chauvinist transported to a world led by women in "Ladies First."
• USA TODAY exclusively debuts the first trailer for the film (streaming May 22).
• Rosamund Pike stars as his no-nonsense boss in the movie.

In the alternate reality of the new Netflix comedy “Ladies First,” women rule the world. And Sacha Baron Cohen has got to deal with it.

Directed by Thea Sharrock (“Me Before You”), the film (streaming May 22) stars Cohen and Rosamund Pike and flips gender power dynamics in playful and satirical ways. USA TODAY has the exclusive first trailer for the movie, which also stars Richard E. Grant and Emily Mortimer.

Damien Sachs (Cohen) is a successful and chauvinistic advertising CEO who lives for power and casual flings but treats female coworkers as inferiors. However, a bonk on the head when he accidentally runs into a street sign pole changes everything, and he wakes up in a parallel universe dominated by females. Not only does he have to tussle with no-nonsense boss Alex Fox (Pike), but he needs to figure out a way to exist in an unfamiliar place where a woman is pope and men’s lingerie is a thing.

Damien "begins as the sort of man who would make a 1950s golf club look progressive, and then suddenly finds himself in a parallel world where women behave exactly as men do in our world," Cohen tells USA TODAY via email. "In this flipped world, men are judged on their appearance, and so despite my reluctance, I transformed my Borat body into something less repulsive.”

Pike found the script – based on the 2018 Netflix film “Je Ne Suis Pas Un Homme Facile” (“I Am Not an Easy Man”) – to be “extremely funny, very original, provocative, cool and unexpected,” the Oscar nominee says. “I love to laugh, so it was an amazing chance to show a different side of myself and even play two drastically different characters within the same movie.”

The actress also appreciated the “very British” humor and her character's wardrobe.

“I really wanted it to feel that she was effortlessly in control,” Pike says by email. “You think about any culture where there is a matriarchy, the women occupy space with confidence and ease. And I thought that’s what I really want.” So costume designer Lauren Reyhani crafted suits for Pike “that have very powerful, wide, broad shoulders. They’re in colors that are intimidatingly confident and bright. She puts things together in an original way that’s definitely a playful look at men’s tailoring, but it’s done with a twist.”

And physically, Pike enjoyed “taking on more masculine poses and owned the manspread.”

Sharrock wants audiences to watch Cohen and Pike in the movie and “come out feeling entertained – have a good laugh and really enjoy themselves,” she says. “And if ‘Ladies First’ creates some room to reflect through humor and encourages a conversation about our own role in society, then we’ve done what we set out to do."