It's beginning to look a lot like Swiftmas as Taylor Swift drops holiday gift collection

Just like Christmas clockwork, on Nov. 13 Taylor Swift unveiled her holiday collection of Swift merch on her website. It's the same day she's blocked out the past two years.

Her announcement came more clandestinely than previous years when she had an hour countdown and posted a reel teasing the drop. This year, her in-house account Taylor Nation posted a wintry, frosted window with a red and white cursive font highlighting 2 p.m. ET and Swift's website.

A snowy animation dusted over new merchandise items of sweaters, cardigans, dresses, ornaments and snow globes. Here are 10 stand-out items fans can buy:

• Sequins are forever T-shirt dress: $95
• "The Life of a Showgirl" feather ornament: $25
• "Tortured Poets" stationery and wax seal set: $50
• A "Folklore" cardigan plush cat: $45
• "Lover" house zip-up sweater: $75
• "Lover" tumbler: $45
• "Reputation" gold snake coffee mug: $35
• "Red (Taylor's Version)" glass set: $45
• Speak Now (Taylor's Version)" sparks fly earrings: $35
• "Fearless (Taylor's Version)" handbag: $75

Fans who nabbed items were led to a holding queue that double checked that the items were still available and then paid on a separate screen.

'End of an Era' docuseries

It's been a busy Nov. 13 for the pop superstar. Swift dropped the second trailer for her six-part Disney+ docuseries "The End of an Era" on "Good Morning America." The 2:32 video clip offers a fast-paced look behind the scenes of the record-breaking Eras Tour featuring new interviews with Swift, her mom Andrea and fiancé Travis Kelce, along with rehearsal footage, onstage quick-changes and glimpses of the production.

The series, streaming Dec. 12, promises a closer look at the work, emotion and relationships that powered all 149 shows.

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Follow Taylor Swift reporter Bryan West on Instagram, TikTok and X as @BryanWestTV.