Sydney Sweeney channels 'Home Alone' scene in new Syrn ad

Sydney Sweeney's latest lingerie campaign comes with a familiar scream.

The "Euphoria" star, 29, channels Macaulay Culkin's Kevin McCallister from "Home Alone" in a new ad shared on Instagram for Syrn, her lingerie and loungewear brand. The ad revisits the aftershave scene from the 1990 Christmas comedy classic.

Wearing a blue bra and cardigan, Sweeney mimics Kevin's ill-fated grooming routine, reacting with an open-mouthed scream and her hands against her face. The campaign also shows her holding a small dog while dressed up in a burgundy set and enjoying a large bowl of ice cream sundae in another scene.

The promotion accompanies Syrn's Hibernation Nation collection⁠, part of the brand's holiday collection. The lineup includes cable knit sweaters, cropped tanks, shorts and cardigans along with lounge pants and even sweaters for dogs.

Kevin isn't the only movie character getting the Syrn treatment. An earlier holiday video featured Sweeney in looks inspired by "How the Grinch Stole Christmas" and "The Nightmare Before Christmas." Another ad dropped by the brand showed Sweeney dressed as Cindy Lou Who, complete with a plaid outfit and a stack of presents.

New Syrn ad comes after Sydney Sweeney Novig commercial controversy

The holiday campaign follows scrutiny of Sweeney's September advertisement for sports trading platform Novig. In the ad, she appeared largely nude, with athletic equipment covering parts of her body.

Female athletes criticized the campaign⁠, arguing that it sexualized women in sports and diminished their efforts to be taken seriously. Sweeney subsequently shared images from ESPN's "The Body Issue" on her Instagram, a series that aimed to celebrate the athletes' strength, but that wasn't enough to sway the public's opinion.

Indiana Fever guard Sophie Cunningham called the Novig ad "unauthentic" on her "No Hesitation" podcast. She also said that despite not appreciating the ad campaign, she still liked Sweeney and praised her for being someone who "sticks to her guns."

"I have so many takes, but like it's just, first of all like, does she even gamble on sports? It's just so unauthentic. You know what I mean?" Cunningham said. "Like, am I surprised of how she represented the brand? No. That's what she's made her whole career off."⁠

The controversy drew attention to Novig as well as its celebrity partner. In less than two weeks of being released, the full advertisement had drawn more than 60 million views on Instagram.

Contributing: Amaris Encinas, Alyssa Goldberg, Taijuan Moorman, USA TODAY