Aldi is redesigning some US stores. What’s changing inside?

Shoppers at some Aldi stores may start noticing changes, from new signage and pricing language to updated visuals, as the German discount grocery chain tests a redesigned store format in the U.S.

The updates are part of a broader effort by Aldi South to give its store a more consistent look worldwide. The company is working with Australian design and brand consultant agency Landini Associates on a new format that can be adapted for different countries, including the United States.

Here's what we know so far about Aldi's changes, and what it could mean for shoppers.

What’s changing inside Aldi stores?

On its website, Aldi describes its current stores as offering everyday essentials in “smaller, more sustainable spaces,” with product packaging designed to double as displays – a strategy intended to save time, labor and costs.

But according to Forbes, the new store model is designed to be more flexible, allowing Aldi to test different layouts and formats. That could include smaller, corner‑store‑style locations, which may help the company enter tighter urban areas or smaller markets.

Landini Associates’ website outlines branding guidelines aimed at better appealing to shoppers, including clearer messaging around everyday low prices and rotating daily specials, as well as updates to illustration styles, tone of voice, colors and in‑store banners.

Among the firm’s stated goals is helping Aldi “reinvent the language of discount” while creating a more cohesive and modern in‑store experience.

Aldi's U.S. expansion plans

The store redesign comes as Aldi keeps expanding across the U.S., with early tests already underway in Florida, one of the chain's fastest growing markets, according to the Palm Beach Post, part of USA TODAY Network.

In January, the company announced plans to open more than 180 new stores across 31 states in 2026. By the end of the year, Aldi expects to operate nearly 2,800 stores nationwide, bringing it closer to its long‑term goal of 3,200 stores by the end of 2028.

Aldi also acquired Southeastern Grocers in 2024 and plans to convert nearly 80 of those locations into Aldi stores in 2026.

A broader brand refresh underway

The redesigned store format follows Aldi’s largest packaging refresh to date, announced in September.

The company said its research found that shoppers already referred to many exclusive products as “Aldi brands,” prompting the grocer to add the Aldi name more prominently across its private‑label offerings.

“Several brands will be replaced with the Aldi name, while iconic brands like Clancy’s, Simply Nature and Specially Selected will remain on shelves with modernized branding and the bold ‘An Aldi Original’ endorsement,” Aldi said in a press release.

This story has been updated with a new photo.

Contributor: Laura Lordi, Palm Beach Post

Saleen Martin is a reporter on USA TODAY’s trending team. She is from Norfolk, Virginia – the 757. Email her at[email protected].