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Adam Lippes

Target's going mad for plaid this fall with yet ANOTHER designer collaboration!

Arienne Thompson
USA TODAY
June 3, 2015, 11:54 a.m. ET
(Target)



Target is obviously an obsession for many of us, so we're not even mad at their seemingly nonstop collaborations with interesting fashion designers.

Just a few weeks ago, we were telling you about the Eddie Borgo DIY jewelry capsule collection coming this summer, and today Target announced another designer collab.



Adam Lippes will join forces with the retail giant this fall to produce a 50-piece collection of clothing, accessories and home & pet goods that all feature the iconic buffalo plaid motif. (The capsule is part of a larger store-wide plaid push.)

Target teased the new collection in a press release, saying that they'll "be going mad for plaid by paying homage to a fan-favorite, brisk-weather pattern as only Target could – with an epic. plaid. takeover. ... Trust us – you’ll want to mark your calendars for this one."

Done and done, Tar-jay!

The plaid-travaganza will begin in August and go through October and will range in price from $1.99 to $179.99. The Adam Lippes for Target capsule launches Sept. 27 in stores and online. Till then, let us introduce you to him...

He's just as excited about the collab as we are, obvi.

He's responsible for this bit of Kerry Washington sexiness...

He always looks fab in his signature white T-shirt.

He's bros with our bae Ansel Elgort.

He posts adorable #TBT pics.

Oh yeah, and he makes awesome clothes that we need. right. now.

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