Tribune Publishing launches national advertising consortium

Tribune Publishing said Wednesday it's launching a new advertising consortium that will allow local advertisers to place their print and digital ad campaigns in 30 large U.S. markets.

Tribune's papers, including The Los Angeles Times and Chicago Tribune, will participate in the consortium. Other newspapers -- including The Washington Post, Newsday, The Dallas Morning News and The Philadelphia Inquirer -- will be part of the group.

By consolidating their advertising service resources, the consortium is hoping to attract local advertisers who want to reach national audiences and get access to analytical information generated from their subscriber data without having to place ads in multiple papers. The consortium will be managed by a Tribune unit that crunches advertising market data, MediaWorks.

"By leveraging the power of the Publisher Consortium, MediaWorks grants advertisers the ability to get their messages in front of the most engaged audiences," Susan Jacobs, vice president of MediaWorks, said in a statement.

Other papers participating in the consortium include: Ft. Worth Star-Telegram, San Francisco Chronicle, The Boston Globe, Atlanta Journal-Constitution, Houston Chronicle, The Arizona Republic, Detroit Free Press/News, Tampa Bay Times, The Seattle Times, Star-Tribune, Miami Herald, Sun-Sentinel, Orlando Sentinel, The Plain Dealer, The Sacramento Bee, The Modesto Bee, St. Louis Post-Dispatch, Pittsburgh Post-Gazette, The Oregonian, The Charlotte Observer, The News & Observer, The Baltimore Sun, The Indianapolis Star, The San Diego Union-Tribune, The Tennessean and Hartford Courant.