Is GFuel shutting down? No. But here's what really happened.

A vague social media post from GFuel this week sparked concern that the brand, beloved by the gaming community, was shuttering. But turns out, the company was just announcing a new formula.

"After years of shaking things up, fueling the grind and rewriting the rules, it's the end of an era," GFuel wrote in an X post on Sept. 2. "It's been an incredible journey being able to build alongside creators, gamers, streamers and a community that became family. So, to everyone who's been a part of it, thank you, we love you."

Days later, the energy drink brand gave more insight, announcing the launch of Formula 2.0, a new energy drink formula made with cleaner ingredients and more antioxidants.

"We said the end of an era, not the end of GFuel," the brand wrote in an X post on Sept. 4.

The new formulation isn't GFuel's only announcement. The brand is also collaborating with YouTuber PewDiePie to release new lingonberry-flavored energy drinks and powder. A PewDiePie collector's box features a 40-serving Lingonberry Energy Tub, GFuel PewDiePie t-shirt, and a custom-designed collector's box, according to a GFuel news release. As of Sept. 5, the collector's box was not available for purchase on the GFuel website. Lingonberry energy drink cans, powders, and bars can also be purchased individually.

Here's what to know about GFuel's new Formula 2.0.

Is GFuel shutting down?

No, GFuel is not shutting down. A social media post made on Sept. 2 was a ploy to announce the brand's new energy drink formula.

What is happening with GFuel?

On Sept. 4, GFuel announced Formula 2.0, a new formulation for its popular energy drinks. Formula 2.0 is made with cleaner ingredients to ensure no fillers, chalkiness, or powder settling at the bottom of a drink, a GFuel news release states.

The new formula also includes L-theanine, a non-protein amino acid primarily found in green and black tea and some mushrooms, Healthline states. L-theanine is said to relieve anxiety and stress and reduce insomnia.

Formula 2.0 includes more antioxidants, too – about 26 milligrams more, to be exact.

What is the difference between GFuel's old and new formulas?

Here's a deeper breakdown of what ingredients have changed in GFuel's Formula 2.0. USA TODAY analyzed GFuel's Nuka Cola 2.0, which is made with the new formula, and Lime-A-Rite, which is made with the old formula, as examples to display the differences.

Can't see the table in your browser? Visit infogram.com/1pjzqmwmzwpxqzc6jpqmg92pzghm1grjdkn.

Is the new GFuel formula, Formula 2.0, available to purchase?

Right now, there are only select products that have the new GFuel formula, Formula 2.0. They are now available for pre-order on the GFuel website, and will be shipped out sometime in September.

Is the original GFuel formula still available?

Yes, products with the original GFuel formula are still available for purchase in stores and online.

Is GFuel Formula 2.0 more expensive than the old formula?

No, there is no price difference between the two formulas at this time.

USA TODAY has reached out to GFuel to get details on the new formula.

What is GFuel?

Founded in 2012, GFuel provides a variety of energy and hydration beverages and powders. The brand gears itself to the video gaming community with video game-inspired products and collaborations with popular video game content creators.

Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].