'KPop Demon Hunters,' Labubu among Google's top-searched-for Halloween costumes

The members of girl group HUNTR/X in the animated Netflix movie "KPop Demon Hunters" already rule the streaming and music world. Next conquest: Halloween.

Based on the latest Google Search data, the most sought-after Halloween costumes this season come from the Netflix streaming hit, with Rumi, Zoey and Mira —the trio who make up the fictional demon-hunting singing group HUNTR/X —holding the top three spots.

Nos. 4 and 5 are also "KPop Demon Hunters" characters: Jinu and Baby Saga of The Saga Boys, a boy band made up of demons. Also among the top 10 in Google's Frightgeist rankings: Derpy the Tiger, also from the animated film, at No. 8.

How popular are 'KPop Demon Hunters' Halloween costumes?

The "KPop Demon Hunters" costumes are popular nationwide, according to Google's Frightgeist findings, a comparison of September 2025 trending search data with that from a year ago:

• Rumi is also the top searched-for kids' costume, with Labubu coming at No. 2. Other "KPop Demon Hunters" characters dominate the kids' top 10, with Zoey at No. 3, Mira (No. 4), Jinu (No. 5), Baby Saja (No. 6), and Derpy the Tiger (No. 7).
• More than 80% of all metropolitan areas had at least one "KPop Demon Hunters" costume in their top five trending costumes.
• All of the top five trending costumes in Los Angeles, Honolulu and Houston were from "KPop Demon Hunters."
• Just more than 50% of all U.S. metropolitan areas had Rumi from "KPop Demon Hunters" as their top trending costume.

Anticipating the demand, Spirit Halloween teamed up with Netflix to offer exclusive "KPop Demon Hunters" costumes for kids and adults. Based on a check of the Spirit Halloween website, many are sold out online, but you can still go to Spirit Halloween stores.

It makes sense that "KPop Demon Hunters" dominates Google's Frightgeist because the animated film, about a K-pop girl group that also fights demons, dominates the entertainment zeitgeist.

Since its June release on Netflix, a sing-along version of the film became a hit in theaters in August. Singers Ejae, Audrey Nuna and Rei Ami, who provide the singing voices for the members of HUNTR/X in the movie, made appearances on "Saturday Night Live" on Oct. 4 and "The Tonight Show" with Jimmy Fallon on Tuesday, Oct. 7. 

A song they perform in the movie, "Golden," is atop the Billboard Hot 100 and there's three more songs from the film's soundtrack on the chart. The movie remains the No. 2 film streamed in the U.S. for the week Sept. 1-7, according to Nielsen.

Top 25 Halloween costumes

These were the top 25 trending costume searches overall, ranked from 1 to 25, according to Google search data from September 2025, compared to the previous year:

• Rumi (from "KPop Demon Hunters")
• Zoey (from "KPop Demon Hunters")
• Mira (from "KPop Demon Hunters")
• Jinu (from "Kpop Demon Hunters")
• Baby Saja (from "KPop Demon Hunters")
• Chicken Jockey (from the Minecraft video game)
• Labubu (the monster dolls)
• Derpy the Tiger (from "KPop Demon Hunters")
• Elphaba (from "Wicked")
• The Lorax (from the Dr. Seuss book and film)
• Hamilton (from the Lin-Manuel Miranda musical)
• Nightwing (from the DC Comics)
• Nurse (from the "Silent Hill" video games)
• Toothless (from "How to Train Your Dragon")
• Glinda (from "Wicked")
• Ladybug
• Gabby (from the Netflix series "Gabby's Dollhouse")
• Supergirl
• Superman
• Donnie Darko (from the 2001 film)
• Founding Father
• Pyramid Head (from the "Silent Hill" video games)
• Wednesday (from the Netflix series "Wednesday")
• Cleo de Nile (from the TV series "Monster High")
• Lord Farquaad (from "Shrek")

Top trending Halloween costumes for kids

These were the top 15 trending costume searches for kids, ranked from 1 to 25, according to Google search data:

• Rumi (from "KPop Demon Hunters")
• Labubu
• Zoey (from "KPop Demon Hunters")
• Mira (from "KPop Demon Hunters")
• Jinu (from "KPop Demon Hunters")
• Baby Saja (from "KPop Demon Hunters")
• Derpy the Tiger (from "KPop Demon Hunters")
• Elphaba (from "Wicked")
• Demon
• Creeper (from the Minecraft video game)
• Toothless (from "How to Train Your Dragon")
• Chicken Jockey (from the Minecraft video game)
• Race Car Driver
• The Lorax (from the Dr. Seuss book and film)
• Glinda (from "Wicked")

More Halloween favorites

Many other Halloween searches went beyond the "KPop Demon Hunters" realm, with "Labubu" appearing in over 25% of metropolitan areas' top five trending costumes.

• Top Duo Costume: Astrid and Hiccup (from "How to Train Your Dragon")
• Top Dog Costume: Labubu
• Top Baby Costume: Labubu
• Top Makeup: Kiss (the rock band)
• Top Halloween decor: Floating candles

Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at  mikegsnider  &  @mikegsnider.bsky.social  &  @mikesnider & [email protected]

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