Amazon raises price for ad-free Prime Video. See by how much.

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13.

According to Amazon, the cost of ad-free Prime Video will now be $4.99 a month, nearly double its previous fee of $2.99 monthly. But the new price is not the only change; Amazon is set to name the ad-free tier “Prime Video Ultra.”

“Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch,” Amazon said in a news release.

The company will also add new features to the new, more expensive subscription, such as the ability to watch Prime Video on up to five devices simultaneously, according to the release. Previously, 4K streaming was available to all Prime Video subscribers; now it will be reserved for those on the $4.99 plan.

Amazon has moved to increase profits from Prime Video

The company first introduced ads to its Prime Video streaming service in 2024. 

At the time of the announcement in 2023, Amazon said that breaking up shows and movies with advertisements would allow it “to continue investing in compelling content and keep increasing that investment over a long period of time.”

Since ads were introduced, all Prime Video customers, including those who already pay for an Amazon Prime subscription, were required to pay an additional fee to remove ads on the streaming platform, which at the time was $2.99.

According to CNBC, Amazon Prime subscriptions continue to grow. In an earnings report last month, Amazon said Prime Video had an average ad-supported audience of more than 315 million viewers worldwide, up from 200 million in 2024.

Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at [email protected] and follow him on X @fern_cerv_.