Huda Beauty's new collection 'reimagines Y2K beauty for a new generation'
Saman ShafiqMove over matcha. Huda Beauty is dropping another new collection, this time inspired by the sweetness of strawberry and the richness of coffee.
The popular cosmetics brand is reimagining "Y2K beauty for a new generation" with its new Strawberry Latte Collection that brings back "high-shine lips, flushed cheeks, and the signature 'concealer lip'."
With products across three categories, including blush, bronze and lip gloss, the collection "meets the return of Y2K glam through the 2026 lens," according to Huda.
While the Blush Filter Palette with four shades is "designed for both blushing and bronzing for sculpted warmth with a hint of pink for that filtered, sun-kissed finish," the two new Blush Filter Liquid Blush shades "melt seamlessly into skin for a radiant, second-skin flush." Huda added the liquid blush now features an "updated stamped doe-foot applicator" for seamless application.
The collection is also adding three new "milky nude shades" to the Faux Filler Gloss lineup "offering a modern take on the iconic early-2000s 'concealer lip'.”
"The high-shine, non-sticky formula delivers visibly fuller-looking lips and pairs perfectly with flushed, mauvy cheeks," Huda said.
What's in Huda Beauty's Strawberry Latte Collection?
Products in Huda Beauty's Strawberry Latte Collection include:
- Blush Filter Palette in the shade "Strawberry Latte" - $43
- Blush Filter Liquid Blush in the shades "Strawberry Latte" (mocha mauve) and "Berry Fever" (bitten berry red) - $25
- Faux Filler Gloss in the shades "Lightcealer" (light beige), "Midcealer" (caramel nude) and "Richcealer" (toffee brown) - $21
When will Huda Beauty's Strawberry Latte Collection be available?
Huda Beauty's Strawberry Latte Collection will be available starting April 9 online at Huda Beauty and at Sephora.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X and Instagram @saman_shafiq7.