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Barron Trump

Barron Trump-backed beverage company makes debut. What is it?

Portrait of Gabe Hauari Gabe Hauari
USA TODAY
June 10, 2026, 1:04 p.m. ET

A Barron Trump-backed beverage company has officially launched its first product.

According to its website, Sollos is a a beverage brand "built around the Florida lifestyle" that was started by a group of "close friends ages 19-23 who grew up living in South Florida." Barron Trump, the youngest son of President Donald Trump, is listed as a founding partner and director of the company.

Ivanka Trump (L), Barron Trump and First Lady Melania Trump attend the State of the Union address during a Joint Session of Congress at the U.S. Capitol on February 24, 2026, in Washington, DC.

The company has launched one flavor – Pineapple + Coconut – it calls "flawless" that is now available for purchase on its website and at select retailers throughout South Florida. A 12-pack costs $39 and the drink contains Brazilian yerba mate, organic pineapple and coconut flavors, and is sweetened with organic cane sugar, organic raw honey and organic monk fruit extract, according to the listing on the Sollos website.

The company says each can contains 120 mg of natural caffeine and 50 calories.

"SOLLOS is designed revolving around the cycle of the sun, making it a versatile drink you can enjoy throughout the day," the company's website reads. "From a crisp, refreshing start to your morning, to an afternoon pick me up, and even as a clean nighttime mixer, SOLLOS is built to move with your day."

The company states that its story started in a cabana with a simple goal: "Create a beverage that actually complements life in the Sunshine State."

It is unclear at the moment if or when the company will launch new flavors.

Who is Barron Trump?

Barron Trump is President Donald Trump's fifth and youngest child, and his only child with First Lady Melania Trump.

He was born in 2006 and is currently a student at New York University.

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].

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