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Kellogg's brings back toys in cereal boxes for 'Toy Story 5' release

Portrait of Greta Cross Greta Cross
USA TODAY
April 23, 2026, 9:01 a.m. ET

Toys in cereal boxes are making a comeback.

To celebrate the June 19 release of "Toy Story 5," Kellogg's is releasing a limited number of cereal boxes with toys, spoons and trading cards inspired by the popular animated movie franchise.

In the fifth installment of the beloved series, Jessie, Buzz Lightyear, Mr. Potato Head and the rest of Bonnie Anderson's toys will look to save her from Lilypad, a tablet that draws her attention away from her plastic friends. Anderson's character was introduced in "Toy Story 3" and takes ownership of the beloved gang, which Andy previously owned.

Interested in some feel-good nostalgia, or introducing the surprise of toys in cereal boxes to a young one in your life? Here's what to know about Kellogg's new promotion.

What cereals will feature 'Toy Story 5' surprises?

Select boxes of Froot Loops, Frosted Flakes, Corn Pops, Apple Jacks, Frosted Mini-Wheats, Rice Krispies, Corn Flakes and Cocoa Loops will feature toys, spoons, trading cards or movie ticket promotions, according to a news release.

Where will the 'Toy Story 5' cereal boxes be sold?

The cereal boxes will be sold at all major retailers that carry Kellogg's.

In conjunction with the release of "Toy Story 5," Kellogg's is releasing toys, playable spoons and trading cards inspired by the franchise in select cereal boxes starting April 26, 2026

When will the cereal boxes with 'Toy Story 5' toys be available?

The cereal boxes will be available starting Sunday, April 26, according to a news release.

Kellogg's revives 'The Claw'

In conjunction with the cereal box release, Kellogg's is hosting an event at The Grove in Los Angeles on May 24, which will include a giant, interactive "Toy Story 5" claw machine - The Claw.

Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].

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