Target unveils Pokémon collection which will include over 100 items

Target has released clothes, tech, accessories and even snacks meant for Pokémon trainers of all ages.

From Pikachu Pop-Tarts to Pirate's Booty Pikachu Shape Chips, a Gyradose/Magikarp reversible jersey, Pokémon tote bags and Pokémon Lip Smacker Lip Balms – Target is selling all things Pokémon in honor of the franchise's 30th anniversary.

On April 15, Target announced that the limited-time collection, Pokémon x Target, would be available to purchase in stores on Saturday, May 2, and online at Target.com on Sunday, May 3, at 9 a.m. ET.

"We know our guests love Pokémon, and we worked with the brand to make this 30th celebration really fun and exciting — even tapping long-time fans within our own team to design it," Gigi Guerra, Target's vice president of creative curation, said in a statement.

Here's what to know about the collection.

Over 100 items will be released in Pokémon x Target collection

The collection will be released in two phases between May and June.

Target will release around 65 items when the collection launches in May. Then, on June 6, Target will release the rest of the collection, which includes another 40 items.

What will be included in the Pokémon x Target collection?

Pokémon x Target will include the following and more, according to Target's news release:

• Apparel
• Accessories
• Home goods
• Food and beverage

Target locations will host giveaways and 'immersive in-store experiences'

Starting on the day the collection is released, participating Targets will host "immersive in-store experiences" that are inspired by Pokémon, such as character meet-and-greets and photo opportunities.

There will also be giveaways, but Target has not yet announced what they would include.

What is Pokémon?

If you're a millennial or Gen Z, you've likely heard of Pokémon, played the games or watched the anime after you got home from school.

The franchise, which began as a Japanese Game Boy game in 1996, is expansive and includes a long list of video games, a card game, TV shows, movies and more.

Pokémon's popularity made its characters, such as Pikachu, Squirtle and Charizard, household names. It is one of the most popular children’s entertainment properties worldwide, comparable to Disney characters and Super Mario Bros.

Julia Gomez is a Trending reporter for USA TODAY and covers popular toys, space phenomena, scientific studies, natural disasters, holidays, and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at [email protected]