Did you get a Walmart Birkin for Christmas? What to know about viral accessory
J. Staas HaughtThe “Walmart Birkin Bag” has taken the internet by storm, earning its nickname as a budget-friendly alternative to the iconic, exclusive and expensive Hermès Birkin.
But what is the Walmart Birkin — or “Wirkin” as some are calling it?
What is the Walmart Birkin bag?
Birkin bags synonymous with luxury and exclusivity.
The Walmart version offers practical option for a fraction of the price.
Often priced between $78 and $102, these totes have gone viral on TikTok as a chic, affordable fashion statement.
The bag, officially sold under names like “KAMUGO Genuine Leather Handbags Purse for Women,” is available on Walmart’s website.
However, its popularity has led to frequent sellouts — and occasional inflated prices.
The hype stems from the bag’s sleek design, spacious interior, and surprising resemblance to high-end bags.
How much is a real Birkin bag? How do you buy a Birkin?
A real Hermès Birkin bag starts at around $10,000, with rare models fetching upwards of $500,000.
The outsized price is owed to premium materials and designs, superior craftsmanship — each is handmade in France — and exclusivity. The bags are limited in quantity and buying one isn’t as simple as walking into an Hermès store.
The brand famously requires customers to build a purchasing history, buying other products before they are even considered for a Birkin. Waitlists are common, and availability is deliberately kept mysterious.
And that adds to their appeal, particularly when celebrities and famous names are seen sporting one.
Incoming First Lady Melania Trump, for example, is well-known for her love of luxury fashion, and Hermès Birkin bags are a staple in her wardrobe.
She has been photographed carrying a variety of Birkins, including rare exotic-skin models, further cementing her status as a style icon with a taste for high-end accessories.
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(This story was updated to correct a misspelling/typo.)
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