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TEXAS
James Talarico

‘I’m a Talafreako’: Talarico turns Trump insult into campaign shirts

Portrait of Natassia Paloma Natassia Paloma
USA TODAY NETWORK
Updated Sept. 14, 2026, 10:24 a.m. ET

James Talarico is embracing a nickname President Donald Trump has used to mock him — and turning it into campaign merchandise.

New “I’m A Talafreako” shirts are now available through the Democratic U.S. Senate candidate’s online store. The tees, available in black and white, start at $36.

Trump has repeatedly referred to Talarico as “Talafreako,” adopting a nickname that had previously been used by Talarico’s Republican opponent, Texas Attorney General Ken Paxton.

Rather than distancing himself from the label, Talarico has leaned into it. He referenced the nickname during his recent interview with Jimmy Kimmel and is now giving supporters a way to wear it as campaign merchandise.

The shirts are among several items sold by Talarico’s campaign store, which also includes “Talarico for Texas” and “Texas Is Talarico Country” apparel.

Talarico is also selling 'Not Ken Paxton's pen'

Talarico is also selling a pen inscribed with the words “Not Ken Paxton’s Pen,” a reference to a 2012 incident in which Paxton was accused of taking a $1,000 Montblanc pen that had been left near a courthouse security checkpoint.

The incident was featured in a Talarico campaign ad, which included surveillance footage showing Paxton picking up the pen and walking away. The pen’s owner, attorney Joe Joplin, later recovered it after contacting courthouse security and police. Joplin, who did not press charges, appears in the ad endorsing Talarico for U.S. Senate.

Natassia Paloma may be reached at [email protected], @NatassiaPaloma on X, natassia_paloma on Instagram, and Natassia Paloma on Facebook.

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