E.l.f. acquires Hailey Bieber's Rhode Skincare: 5 must-try products
Beauty powerhouse alert: E.l.f. welcomes Hailey Bieber's Rhode Skincare line!
Trisha Easto
- E.l.f. Cosmetics has acquired Hailey Bieber's skincare line, Rhode, for up to $1 billion.
- Rhode's popularity is attributed to Bieber's influence in the fashion and beauty industry.
- The article highlights several Rhode products, including glazing milk, peptide lip treatment, and a pineapple cleanser.
E.l.f. Cosmetics is well-known for its accessible prices and impressive "dupes". Following the news that E.l.f. acquired Rhode, Hailey Bieber's popular skincare line, the line has officially dropped at Sephora.
The landmark acquisition deal is valued at up to $1 billion, comprising an initial $800 million in cash and stock, with an additional $200 million contingent on Rhode's performance over the next three years, according to FactSet.
Beyond her famous family, Hailey has carved out a considerable reputation in the fashion and beauty world. Her seemingly flawless skin and influential presence have undeniably propelled Rhode Skincare to remarkable success in recent years. So, if you're aspiring for that coveted 'It-girl glow,' here are a few Rhode products worth exploring.
Shop these Rhode Skincare products for glowy skin:
1. Glazing Milk for skin prep

2. Peptide Lip Treatment

3. Pineapple Refresh Cleanser

4. Peptide Lip Tint

5. The Travel Set

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