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First wax free? Get smooth for summer at European Wax Center

European Wax Center’s free wax deal is the summer glow-up you need.

New to waxing? European Wax Center is offering your first wax free this summer, plus 50% off Brazilians and brow tints. Book now and glow all season.
June 23, 2025, 7:58 a.m. ET
  • European Wax Center is offering first-time guests a free wax service.
  • Free wax options include bikini line, underarm, nose, ear, eyebrow, eyebrow tint, or partial back wax.
  • First-time customers can also get 50% off Brazilian, full back, or Ultimate Eyebrow waxes.

Summer’s heating up and so is your chance to glow. Whether you're prepping for sun-soaked beach days, outdoor weddings or just want to feel like your smoothest self, European Wax Center is offering a can't-miss deal. Right now, new customers can get their first wax completely free.

Yes, really. First-time guests to EWC can choose from a bikini line, underarm, nose, ear, eyebrow, eyebrow tint or partial back wax totally free of charge.

And if you’re ready to go all in, you can get 50% off your first Brazilian, full back wax or Ultimate Eyebrow (wax and tint).

European Wax Center
Treat yourself! Rather, let European Wax Center treat you to your first wax for free. Take advantage of this freebie offer today. Book your first free wax

What to know about the first free wax offer at European Wax Center

  • It’s free. No strings attached, just silky smooth skin.
  • It’s customizable. Choose the service that best fits your summer needs.
  • It’s professional. Every wax is done by trained specialists using EWC’s signature Comfort Wax for a virtually painless experience.
  • It’s fast. Most services take under 15 minutes, which makes it easy to squeeze in before a weekend getaway.

 How to book your first free wax

  1. Visit waxcenter.com
  2. Choose your location
  3. Select the “First Wax Free” tab
  4. Pick your service and book your appointment

Choose from the below services as part of the first-time customer deal:

  • Get your first bikini line, underarm, eyebrow, nose, ear, partial back wax or eyebrow tint for free
  • Get 50% off your first Brazilian, full back wax or Ultimate Eyebrow Service.
Book your first free wax

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