This Simple Modern beach bag is the lowest price of 2025 during Prime Day 🏖️
Save 30% on the large version of this cult-favorite bag during this week's Amazon Prime Day sale.
- Bogg bags are a popular summer item, but a less expensive alternative, the Simple Modern Large Beach Bag, is available on Amazon Prime Day.
- The Simple Modern bag is waterproof, easy to clean, and comes in multiple sizes.
- Amazon Prime Day 2025 runs from July 8th through July 11th.
- An Amazon Prime membership is required to access most Prime Day deals.
What is summer without a go-to beach bag that can carry all your essentials and look cute while doing it? Right now, Bogg bags are considered the It bag of summer, but they’re also not cheap.
Luckily, there are plenty of Bogg bag lookalikes on Amazon, including some that are on sale for Amazon Prime Day 2025.
From Tuesday, July 8 through Friday, July 11, you can snag cute beach bags like the Simple Modern Large Beach Bag on sale for $48.99, the lowest price we've seen all year, and stow all of your summer necessities. Shop this seasonal Amazon Prime Day deal below.
Amazon Prime Day Deal: Simple Modern Large Beach Bag for your summer trips
The Simple Modern Large Beach Bag has a similar look to a Bogg bag for a fraction of the price—plus it’s on sale for Prime Day 2025. This beach bag is available in three different sizes, including a large and extra-large size that is large enough to fit pool towels, yoga mats and other oversized items. It’s constructed from a super lightweight EVA material that is completely waterproof and easy to clean with a sponge and dish soap (or you could even hose it down if it gets too sandy at the beach).
The bag also comes with a detachable interior pouch that is water-resistant for smaller essentials like your phone and keys.
Unlike the Bogg bag, this plastic beach bag with holes has straps that don’t twist around and lay completely flat when not in use, making the Simple Modern beach bag easy to store and comfortable to carry. It’s also tip-proof, so you don’t have to worry about it getting knocked over while at the pool or on the sand, and all of your items getting wet. Customers swear by this waterproof tote bag for its overall durability and size, with some noting that it can fit up to four beach towels and others saying it’s so easy to clean and shake sand off.
Shop the Prime Day deal: Normally $64.99, save 30% and ring up at $48.99
When is Amazon Prime Day?
Amazon's 2025 Prime Day sale will be live from Tuesday, July 8 through Friday, July 11.
USA TODAY Shopping will be covering all the savings throughout Prime Day 2025, so be sure to sign up for our newsletter and follow us on Instagram to stay updated!
Do I have to be an Amazon Prime member to shop Prime Day deals?
Yes, you must be an Amazon Prime member to access most deals. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading, Prime Gaming and more.
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