Viral TikTok items that live rent-free in my head: A Béis travel hoodie, Tarte mascara 📲
Consider this your weekly guide to the internet's trendiest products across beauty, wellness, travel and beyond.
Kyley Warren
- Several products trending on TikTok include a travel hoodie, mascara primer, portable neck fan and more.
- The Béis travel hoodie features an inflatable neck pillow and hidden pockets.
- The portable neck fan is a best seller on Amazon for good reason.
Another week, another batch of viral TikTok products! If you're anything like me, then you spend way too much time scrolling through TikTok every day—searching trendy topics, rewatching old videos from your favorite TikTok creators and on occasion, even stumbling upon useful product recommendations.
The latter has proven to be especially true for me this week. And in an effort to put those binge-scrolling habits to good use, I'm coming to you here with a breakdown of the app's most popular products—not only the ones that are dominating my "For You" page, but also the items that are most worth buying, based off reviews and ratings. My hope is that this handy little guide will give you a taste of what's trending in TikTok Shop and perhaps even lead you to your next favorite purchase.
In this week's column, I take a look at the genius new travel hoodie from Béis, a popular glow-in-the-dark baseball set (perfect for spooky season) and a portable neck fan that's been dubbed the "ultimate summer essential" by many TikTok shoppers. Shop my full guide below:
Shop this week's most viral TikTok products
Check out our TikTok Shop1. Béis's new cushioned travel hoodie
This Gap × Béis Heavyweight Travel Hoodie might look like your standard sweatshirt, but it's actually way cooler. The style is fitted with a hooded neckline that has a built-in inflatable neck pillow (yes, really) and hidden zippered pockets at the sides. It's like a travel top, travel pillow and eye sleep mask all rolled into one!
My verdict? Yes—that's truly the only word I can think of. Yes, I'll be buying one for myself. Yes, I'll be gifting some to my loved ones. Yes, I'll be wearing it on every flight moving forward. And yes, my redeye flying experience will never be the same (in the best way).
2. Tarte's failsafe mascara primer for better, longer lashes
For extra-long lashes that'll have you saying goodbye to extensions for good, TikTok shoppers are turning to this genius Tarte Tartelette Tubing Mascara Primer that goes on smooth and pairs beautifully with other Tarte mascara products.
My verdict? There's a review for this mascara primer on Sephora's site that literally just says "Must!" Do they mean "must buy" or "must avoid at all costs"—I have no idea, but I'm now compelled to try it nonetheless.
3. A game that transcends time (and darkness)
Who says you have to play baseball in a brightly lit stadium? This NiteSport Glow in the Dark Baseball Set is a TikTok-favorite as it ensures your games can last long into the night with friends. Plus, it's oddly spooky, making it a great buy ahead of Halloween.
My verdict? I'll be honest: There are very few things that could make me care about baseball, be it the professional sport or just as a fun recreational activity. But this glow-in-the-dark baseball set has admittedly piqued my interest and given me the sudden urge to recreate the baseball scene in "Twilight"—but with a spookier, nighttime twist. Will report back!
4. Neck sweat, be gone!
If you're exhausted by this summer heat and ISO a reliable cooling solution, you can't go wrong with this Portable Neck Fan; it's battery-operated with a wearable design that's comfortable, rechargeable and designed to be worn on the go.
My verdict? It's currently 112 degrees where I live—which means I really can't afford to be picky when it comes to cooling products. I'll try anything and everything, be it an ice purse or frozen head cap—and this portable neck fan is no exception.
5. Meet the It bag for fall 2025
Your eyes aren't deceiving you, this Coach Brooklyn Shoulder Bag 28 is truly all over TikTok at the moment—and for good reason! It's the perfect midsize accessory that boasts a slouchy design and dark chocolate coloring that feels so perfect for fall. What's not to love?
My verdict? Since the weather in Arizona won't feel like fall until late November (if we're lucky), I have to overcompensate on the "autumn vibes" with my fall wardrobe and decor—hey, a girl's gotta feel something! This bag will make a great addition to my seasonal closet and help me usher in the new season in style.
How do I determine the most viral TikTok products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.
Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.