Exclusive USA TODAY Black Friday promo code: 20% off official merch

• The USA TODAY store offers merchandise for journalism, pet, sports, and hometown pride enthusiasts.
• Shoppers can save 20% on their entire order for a limited time with the Black Friday promo code BF20SAVE.
• Purchasing from the store helps support the journalism that USA TODAY provides.

Celebrate Black Friday with big savings on official USA TODAY merchandise! For a limited time, you can score 20% off your favorite gear when you shop through the USA TODAY store.

USA TODAY merch isn’t just apparel and accessories—it’s a statement of support for quality reporting and a love for iconic storytelling. From cozy hoodies and classic tees to mugs and eco-friendly tote bags, every item is designed with premium materials and bold branding.

Through Cyber Monday 2025, you can save 20% on your entire order with our exclusive Black Friday promo code: BF20SAVE. Whether you're shopping for a news enthusiast, pet lover or a local sports fan, these thoughtful gifts are designed to support the journalism you trust.

Black Friday deals on holiday gifts from the USA TODAY store

Be sure to apply our special promo code BF20SAVE at checkout to get 20% off your order.

For the sports fanatic

Los Angeles Dodgers 2025 World Series Commemorative Edition Page Print

These museum-quality prints are made on thick matte paper. Available print sizes include 12x18, 24x36 and 8x10. Shop now at the USA Today Store

The Columbus Dispatch Lee Corso 'End of an Era' Page Print

Commemorate the legendary Lee Corso and his unforgettable impact on college football with The Columbus Dispatch “End of an Era” page print. Shop the USA TODAY store

Detroit Tigers 'Tarik Skubal" AL Cy Young Win Page Print

Celebrate Tarik Skubal’s historic AL Cy Young Award win with this exclusive Detroit Tigers page print. Shop now at the USA TODAY store

Philadelphia Eagles Soarin' Super Bowl Commemorative Edition Framed Print

Any Eagles fan will appreciate an excuse to look back at their Super Bowl victory. Shop now at the USA TODAY store

Kansas City Chiefs Super Bowl 2024 Cover Framed Page Print

Celebrate your football era—and the sport's biggest stars—with framed prints that cover a variety of teams. Buy now at the USA TODAY Co. Store

Los Angeles Dodgers Win 2024 World Series Commemorative Edition page print

These museum-quality prints are made on thick matte paper. Available print sizes include 12 in. x 18 in. for $30 and 24 in. x 36 in. for $60. Buy now at the USA TODAY Co. Store

Oklahoma City Thunder Days Of Thunder Commemorative Edition Framed Page Print

Relive the moment the Oklahoma City Thunder became NBA Champions with this premium print. Buy now at the USA TODAY Co. Store

Looking for a unique gift? USA TODAY merch is perfect for the news enthusiast in your life.

Whether you’re a loyal reader, a news enthusiast or searching for a unique gift, these limited-time deals can help you celebrate trusted journalism in style. Use promo code BF20SAVE for 20% off.

USA TODAY Co. T-Shirt - White Logo/Unisex

Shop USA TODAY merch and save on holiday gifts. Shop the USA TODAY store

USA TODAY Co. Hoodie - Unisex

Shop USA TODAY merch and save on holiday gifts. Shop the USA TODAY store

USA TODAY White Retro Logo Eco Tote Bag

This eco-friendly tote bag features the retro USA TODAY logo and simply goes with everything. Shop the USA TODAY store

USA TODAY Co. 11-Ounce Mug - White

An easy gift for a coworker, a new neighbor or perhaps your dedicated delivery driver this holiday season! Shop at USA TODAY store

I Love My Pet Water Bottle

Stay hydrated wherever you and your pet go with this eco-friendly water bottle. It's great for long walks, park days or your daily routine. Shop at USA TODAY Co. store

USA TODAY White Logo Dad hat

With this logo hat, you're sure to stand out and garner endless compliments. Buy now at the USA TODAY Co. Store

USA TODAY Retro Logo bandana collar

A throwback for your pup with this retro USA TODAY logo bandana collar. Shop the USA TODAY store

How do I use the exclusive USA TODAY promo code?

Add your favorite items to your cart, proceed to checkout and enter BF20SAVE in the promo code box to receive 20% off your order.

What kind of products are available at the USA TODAY store?

The store features apparel, accessories, pet merchandise and local pride items inspired by USA TODAY and its network of publications.

• Shop local: The Arizona Republic
• Shop local: The Columbus Dispatch
• Shop local: The Detroit Free Press
• Shop local: The Indianapolis Star
• Shop local: The Tennessean
• Shop local: The Cincinnati Enquirer
• Shop local: The Louisville Courier Journal
• Shop local: Milwaukee Journal Sentinel
• Shop local: The Palm Beach Post
• Shop local: The Rockland Westchester Journal News

How long does shipping take?

Most orders ship within two to five business days, excluding pre-order items. Shipping estimates are listed on each product page.

USA TODAY Shopping will be covering all the best Black Friday deals, holiday gift ideas and more, so be sure to sign up for text alerts, follow us on TikTok, check us out on Flipboard, sign up for our newsletter and follow us on Instagram to stay updated!