From Nike and Hublot to wearable tech—meet Whoop's new collaborator

• Whoop has announced a creative partnership with designer Samuel Ross MBE.
• The collaboration, Project Terrain, will feature limited-edition bands and apparel.
• This initiative marks Whoop's first performance design collaboration.

Whoop has just announced a landmark creative partnership with Samuel Ross MBE, appointing him as Global Creative Director, Whoop x SR_A and unveiling a multi‑year collaboration titled Project Terrain. Ross, founder of design studio SR_A, has worked across Nike and Converse footwear, Oakley, Hublot (LVMH) and Beats at Apple Group, and he's been a Whoop wearer for five years, making this partnership a natural and authentic fit.

The initiative marks the brand’s first performance design collaboration and signals Whoop's evolution from a wearable tech pioneer into a company actively shaping the intersection of personal health, performance fashion, and cultural design. For Whoop members, the collaboration blends high‑performance data with elevated, materials‑led design, delivering accessories and apparel that feel equally at home in training, travel, and city environments.

What will Project Terrain include?

• Limited‑edition, customized Whoop bands designed by SR_A.
• New Whoop Body apparel pieces—technical garments that enable wearing Whoop beyond the wrist—releasing in limited drops throughout 2026 and into 2028.
• Global availability for the first Whoop x SR_A capsule at shop.whoop.com in the coming months.

Whoop x SR_A

Get ready for custom bands reimagined by SR_A to elevate daily wear while preserving Whoop's screenless, data‑rich experience. Drops begin this year with limited availability. Sign up for capsule drop alerts

The partnership includes SR_A joining as an investor alongside notable partners such as Niall Horan and Cristiano Ronaldo. Whoop also supports the SR_A Black British Artist Grant and will host a recipient for an in‑house design residency.

When will the first capsule drop?

The first Whoop x SR_A limited‑edition capsule will launch globally in the coming months at shop.whoop.com.

How long will the collaboration run?

Limited‑edition drops are planned through 2028.

What Whoop devices does this affect?

The collaboration centers on limited‑edition bands and technical apparel compatible with Whoop's ecosystem; device specifics weren’t disclosed in the announcement.

Why is this important to Whoop members?

It merges Whoop's data‑driven performance insights with SR_A’s materials‑led design, offering members functional accessories and apparel with a strong cultural aesthetic.

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