How to vote for best Super Bowl commercials with USA TODAY Ad Meter

• USA TODAY Ad Meter is returning for its 38th edition to rate Super Bowl commercials.
• Readers can register to become an Ad Meter panelist and vote for their favorite ads.
• Voting opens on Wednesday, February 4, 2026, and closes the night of the Super Bowl.

USA TODAY Ad Meter is back once again for the 38th edition of the Super Bowl commercial ratings. As of Wednesday afternoon, USA TODAY Shopping readers have the chance to share their opinions on the Super Bowl ads they liked the most and the ones they didn't.

Right now, our readers can register to become an Ad Meter panelist and make your voice heard.

Ad Meter's results will be published on Monday, February 9, and highlighted on USA TODAY during the post-Super Bowl rush that focuses heavily on the best ads of the night.

In addition, USA TODAY Shopping will be running live coverage during Super Bowl LX focused on "How to shop the Super Bowl". We all love the Super Bowl commercials, but wouldn't it be helpful to know how to actually buy the products advertised? Whether you're looking for an in-game distraction, or you will simply die without getting new gear if your team wins the big game, come hang out with the USA TODAY Shopping team during the Super Bowl.

A number of the soon-to-be released commercials are already available to watch at Ad Meter, so get a sneak peak now. Here is everything you need to know about USA TODAY Ad Meter.

What is USA TODAY Ad Meter?

Since 1989, USA TODAY Ad Meter has been the premier tool for gauging consumers’ opinions about the Super Bowl commercials. The iconic ratings have grown exponentially since that first year, moving into the digital age with a flourish. In 2013, any U.S. residents 18 years or older have been able to participate, creating even more conversation around the mini blockbusters that captivated the massive audience.

How do I register to become a panelist and part of the USA TODAY Network spotlight?

Use this link to get registered ahead of Super Bowl 60!

When do the 2026 Ad Meter ratings begin?

The ratings opened on Wednesday, February 4, 2026, at noon EST. Panelists can begin rating the eligible national ads that have gone live at that time.

When do the 2026 Ad Meter ratings close?

Ad Meter ratings will remain open until 12 a.m. ET/9 p.m. PT the night of the Super Bowl, which is February 8, 2026.

How does the voting work? How is the winner determined?

Each commercial will receive a 1-5 rating by every panelist who votes. The average rating will be the total of all ratings divided by the number of users who rated. The highest average rating will be the winner.

Do panelists have to rate every ad?

Yes, all panelists are required to rate every eligible ad—otherwise, your votes will not count.