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Shop 5 best Sleep Week sales for parents

Create a screen-free bedtime routine or save on cozy pajamas with these Sleep Week deals for parents!

Portrait of Trisha Easto Trisha Easto
USA TODAY
Updated March 9, 2026, 4:23 p.m. ET
Sleep Week deals aren't just for mattresses. Parents can save on pregnancy pillows, pajamas, diapers and bedtime toys to help kids sleep better.
  • Sleep Week 2026 features deals on sleep products for parents and children.
  • Retailers like Momcozy, Gunamuna, and Hanna Andersson are offering discounts on sleepwear and accessories.
  • Target Circle members can save on diapers and wipes during the sales event.
  • Tonies audio characters, designed for screen-free bedtime routines, are also on sale.

From pregnancy and the newborn haze to sleep regressions and the chaos of school nights, every parent knows that getting kids to bed can feel like an uphill battle. Since we can all use a little extra help in the sleep department, we’ve rounded up the best sales during Sleep Week 2026 to help your whole family finally get some rest.

If sleep is eluding you while you wait for the arrival of your little one, a Momcozy cooling pregnancy pillow is a lifesaver—and it's 20% off right now. In addition, you can also save on trendy pajamas that parents love at Gunamuna and Hanna Andersson, create a screen-free sleep routine with Tonies sleep friends or save 10% on diapers and wipes at Target!

All of these deals are listed below, so be sure to grab them now before Sleep Week 2026 ends!

Shop 5 Sleep Week sales for parents

1. Save 20% sitewide at Momcozy

Momcozy is a favorite for new moms that's known for practical pregnancy and newborn essentials. During Sleep Week 2026, you can save 20% sitewide, whether you're shopping for breast pumps, pregnancy pillows or baby sleep accessories. But hurry, these deals end on Wednesday, March 11.

Momcozy U Shaped Cooling Fabric Pregnancy Pillow
You don't have to be pregnant to buy a pregnancy pillow! And, if you run hot in your sleep, the cooling technology is a must-have. Save 20% at Momcozy
Momcozy Smart Baby Sound Machine
Sound machines for babies are a huge parenting trend to help your baby sleep better at night...and in those early stages, everything helps! Save 20% at Momcozy

2. Save up to 30% on Gunamuna sleep sacks, pajamas & more

Good sleep starts with ultra-soft sleepwear, and with little ones, that could mean the perfect swaddle, sleep sacks and cozy fabrics. Gunamuna has features that parents love, like convertible pajamas and footie sleep sacks. Plus, for Sleep Week 2026, the brand is offering up to 30% select sleepwear and bedding.

Save up to 30% on Gunamuna sleepwear for babies
Swaddles, sleep sacks, convertible pajamas, blankets and bedding are up to 30% off at Gunamuna. Save up to 30% at Gunamuna

3. Target deals on diapers, baby wipes, travel cribs + more

Target Circle members can now save 10% on select diaper and wipe purchases, now through March 21. The deal can be used twice, in-store and online. It's the perfect time to stock up on Freestyle's premium, clean-ingredient diapers and wipes.

Save 10% on Freestyle diapers and wipes
Freestyle offers high-performance protection, skin-safe materials and everyday comfort without the luxury price tag. Save 10% on Freestyle wipes Save 10% on Freestyle diapers
Kinder King 4-in-1 Convertible Baby Playard with Bassinet
Your baby can have comfortable sleep anywhere with this playard that includes a diaper changing table, bassinet and storage organizer. Save 30% at Target

4. Save an extra 20% off Hanna Andersson pajamas, and it stacks with 30% off Easter items

Hanna Andersson pajamas are a longtime favorite among parents, for their durable, organic cotton and playful prints. Right now, shoppers can stack discounts by shopping their Easter pajamas marked down up to 30% off, plus you can also use promo code FUN20 at checkout for an additional 20% off. For even more savings, all orders of $50 or more get free shipping!

Hanna Andersson Easter HannaJams Multi Bunnies Pajama Set
Stack discounts on these Hanna Andersson pajamas! Save up to 30% off select Easter pajamas and then be sure to add promo code FUN20 at checkout for an extra 20% off! Stack the savings at Hanna Andersson

5. Create a screen-free bedtime routine and save 15% on Tonies

Tonies audio characters help kids wind down with screen-free bedtime stories, lullabies and calming audio. During Sleep Week 2026, the brand is offering 15% off Sleep Time Tonies, which are designed to support relaxing nighttime routines.

Sleepy Time Tonies are 15% off
Tonies is offering 15% off all Sleepy Time Tonies for a screen-free bedtime routine that includes lullabies and bedtime stories. Save 15% at Tonies

When does Sleep Week 2026 end?

In 2026, Sleep Week kicked off on Sunday, March 8 (in line with Daylight Savings Time) and will continue through Saturday, March 14.

What types of deals does Sleep Week have?

During Sleep Week 2026, major retailers have a variety of discounts on mattresses, bedding, pillows and sleep tech. There are also deals on sheets, duvet covers and blankets with moisture-wicking and bamboo materials.

Shop more Sleep Week 2026 deals

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Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.