Here are the best places to buy bedding online
We rounded up the best bedding brands and retailers for hot sleepers, luxury looks and everyday durability.

- Upgrading your bedding can improve sleep quality without the cost of a new mattress.
- The best fabric for you depends on whether you are a hot or cold sleeper.
- When shopping online, check customer reviews and return policies before purchasing.
- Fiber quality and weave are often more important than thread count for sheets.
- Pillows should be replaced every one to two years, while high-quality sheets can last much longer.
Sleep is one of the most important things we can do for our overall well-being, and the products we use while we snooze play an integral role in our overall restfulness—but that doesn’t necessarily mean forking over hundreds (or even thousands) of dollars on a new mattress. While your mattress matters, you can also achieve a sleep upgrade with new bedding.
When you upgrade to a fresh pair of sheets can boost comfort while you sleep, since the fabric you choose can impact temperature regulation, cooling you off and warming you up when you need it. And you might want a few different sets that you can switch out, depending on the season, too. Hot sleepers might prefer fabrics such as percale, linen, cotton or bamboo sheets, while cold sleepers might opt for sateen or fleece. If you love to be bundled in bedding, you might also want to switch out your comforters throughout the year, opting for a lightweight option in the summer and a heavier down or down alternative design in the winter (or you can stick with an all-season style if you lack the storage space for all of that extra bedding).
The best bedding isn’t one size fits all, since feel is very personal, you’ll want to take a rigorous approach to shopping. Check customer reviews for real-person insight, and also look for trial periods and familiarize yourself with the brand’s return policy, just in case. To help you get started in your search for the best places to buy bedding online, we’re sharing our top picks ahead.
Best places to buy bedding online
- Best overall place to buy bedding online
- Best for cooling sheets (hot sleepers)
- Best budget-friendly bedding
- Best luxury bedding brand
- Best organic and certified bedding
- Best for duvet inserts and comforters
- Best for pillows and sleep accessories
- Best for dorm/first-apartment bedding
Best overall place to buy bedding online
Brooklinen is known for making high-quality luxury bedding featuring materials like percale, sateen, European flax and organic cotton. It’s a great choice for those looking for durable linens that, although they are an investment up front, will last for year after year. The brand also offers a 365-day trial period, allowing you to test out new bedding and send it back if you aren’t satisfied.

Best cooling sheets (for hot sleepers)
Mellow is another company known for high-quality bedding, with a focus on cooling and temperature-regulating options. The brand is also best known for its viral CloudAlign Pillow, which features an ergonomic design and is also hypoallergenic and antibacterial. The brand also has a convenient 30-day return period and the option to buy a lifetime warranty.

Best budget-friendly bedding
Quince might be best known for its affordable luxury fashion finds, but it brings that same level of quality to its bedding offerings. The brand has a collection of sheets, duvets, quilts, blankets and pillowcases, plus a convenient fabric guide to help you make the right choice. Quince also offers a 365-day return policy, allowing returns on most items (including washed bedding) for your money back.

Best luxury bedding brand
If you want to splurge on luxury bedding, consider shopping at Boll & Branch. The brand is a leader in sustainable bedding, with the use of 100% Fair Trade-certified cotton in its products. When you shop here, you can pretty much guarantee that your bedding is high-quality and ethically sourced with transparent manufacturing practices.

Best organic and certified bedding
Parachute is known for high-quality, sustainably sourced bedding, including percale sheets that are lightweight, cooling and have a lived-in feel. The brand focuses on more relaxed bedding vs. pristine hotel-worthy bedding, making it feel cozy and inviting in your space.

Best for duvet inserts and comforters
The Company Store is all about bedding that feels luxurious but is still functional and approachable. It specializes in comforters, pillows and premium linen sheets, as well as mattresses, loungewear and other items designed for a cozy life.

Best for pillows and sleep accessories
If you’re looking for the most comfortable pillows and other sleep accessories, check out Coop Sleep. This bedding brand is best known for its variety of pillow offerings, including styles that are suitable for stomach and side sleepers, and some pillows are even HSA and FSA eligible.

Best for dorm/first-apartment bedding
When you want affordable yet quality bedding, Target has you covered. The big box retailer’s bedding aisles offer everything from cheap jersey cotton sheets for a college dorm to luxe-looking seersucker sets for your master bedroom.

What should you look for when buying sheets online?
When shopping for sheets online, there are a few things to consider. First, start with the fabric, as this will help narrow down your search. For hot sleepers, look at options such as cotton, linen and bamboo, which are lightweight and provide excellent breathability. Cold sleepers or those looking for cozier options for winter weather might prefer temperature-regulating wool or cozy fleece. It’s also worth looking at the weave—as a rule of thumb, percale is usually more lightweight and cooling, while sateen has a denser, warmer appeal.
When purchasing sheets, it’s also worth looking at the care instructions so that you are aware of how to wash them and ensure the quality lasts. Fit is also worth considering. Aside from ensuring that you select the correct size for your mattress, you might also need sheets with deep pockets if you have a taller mattress.
Is thread count really important?
Thread count gets a lot of attention in the bedding department, but it’s not everything. Traditionally, thread count determines the weight, density and potential softness of fabric—but that is a bit too nuanced for such a personal purchase. Instead of focusing so much on thread count, prioritize the fiber quality and weave.
What bedding is best for hot sleepers?
Hot sleepers need bedding that is lightweight, breathable and temperature-regulating. Look at sheets made from fabrics like percale, linen or bamboo and duvets with breathable fills. Being a hot sleeper is common enough that some brands even offer cooling bedding alternatives that can provide lasting comfort while you sleep.
What certifications matter for organic/non-toxic bedding?
If organic materials are important to you, look for certifications such as GOTS and OEKO-TEX when shopping for bedding. You might also want to consider additional sustainability indicators, such as Fair Trade and transparency around farm sourcing and factory practices.
How often should you replace pillows/comforters/sheets?
High-quality bedding should be durable enough to last a long time. However, you’ll still want to replace pillows, comforters and sheets periodically. Pillows should be replaced every 1 to 2 years, or every three years if they’re made of memory foam or latex. For hygiene purposes and to keep allergens at bay, make sure you’re washing sheets at least every two weeks (though once a week is preferred). Sheets typically last between two and three years, though if they’re made from high-quality materials like linen or long staple cotton, they should last up to 10 years. Comforters and duvets that are constructed from down can last anywhere between 10 and 25 years with proper care. If you opt for a down alternative, it will likely last between 5 and 10 years.
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