Travis Kelce-loved Sleep Number mattress deals end today

• NFL star Travis Kelce is Sleep Number's new brand ambassador and an investor in the company.
• Sleep Number has been the Official Sleep + Wellness Partner of the NFL since 2018.
• The company is currently holding its Presidents Day sale with savings on mattresses and bedding.

Sleep plays a bigger role in peak performance than almost anything else—and now one of the NFL’s most recognizable athletes is putting his name, energy and investment behind that message. Sleep Number announced a new strategic partnership with three‑time Super Bowl champion Travis Kelce, welcoming him not just as a brand ambassador but also as its newest investor.

Kelce has been a Sleep Number customer since 2019, relying on the brand’s adjustable, data‑driven mattresses to support recovery throughout some of his highest‑impact NFL seasons. According to Sleep Number, this long‑standing relationship made the partnership a natural next step.

Now, Sleep Number’s extended Presidents Day sale is winding down with some of the year’s biggest savings on adjustable mattresses, cooling beds and luxury bedding. Below, shop the best last-chance deals worth shopping right now.

Best Sleep Number deals

Sleep Number Climate360 Smart Bed

Sleep Number Climate360 Smart Bed

Sleep Number’s most advanced bed, the Climate360 offers personalized warming, cooling and firmness on each side—ideal for hot sleepers and couples who run at different temps. Save 10% at Sleep Number

Sleep Number i8 Smart Bed

Sleep Number i8 Smart Bed

Sleep Number’s most popular smart bed is now at its lowest price ever. For a limited time, shoppers can score 40% off the i8 mattress, which combines advanced temperature balancing with plush, pressure‑relieving support for all‑night comfort. Save 40% at Sleep Number

Sleep Number i10 Smart Bed

Sleep Number i10 Smart Bed

For a hotel-level feel at home, the Sleep Number i10 delivers ultra-plush comfort plus dual-adjustable firmness and smart sleep tracking. Save 40% at Sleep Number

Sleep Number PlushComfort Pillow

Sleep Number PlushComfort Pillow

While supplies last, shoppers can take 50% off PlushComfort pillows.

This silky‑soft, hypoallergenic down‑alternative pillow features microfiber fill that mimics the feel of premium down, paired with a smooth, brushed cotton cover for plush comfort and supportive loft. Save 50% at Sleep Number

Sleep Number p6 Smart Bed

Sleep Number p6 Smart Bed

The Sleep Number p6 smart bed adds extra cushioning and pressure relief on top of adjustable firmness, making it a solid pick for side and combination sleepers. Save 30% at Sleep Number

Why did Travis Kelce partner with Sleep Number?

Kelce has used Sleep Number products since 2019 and attributes better recovery, performance and wellbeing to consistent, personalized sleep. The partnership allows him to share that experience while also investing in the company’s future.

Is Sleep Number still partnered with the NFL?

Yes. Since 2018, Sleep Number has served as the league’s Official Sleep + Wellness Partner—a nine‑year initiative that has resulted in 83% of NFL players using a Sleep Number bed for rest and recovery.

When is Sleep Number’s Presidents Day Sale?

The sale runs now through Saturday, February 28, offering major savings on mattresses and bedding.

USA TODAY Shopping will be covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!