Does Taylor Swift really sleep on a Coop pillow? Yes—and it's 20% off

• Taylor Swift was seen with a Coop Sleep Adjustable Pillow in a photo shared on a late night talk show.
• The pillow, made of memory foam and microfiber, is on sale for up to 20% off at Amazon.
• Its firmness and size are fully adjustable by adding or removing the memory foam fill.

I love when my interests as a shopping editor and Taylor Swift fan intersect—like this week, when the pop star's favorite sleeping essential (besides Travis Kelce, of course) gets a massive markdown at Amazon's June Prime Day sale, making it even easier to stock up on the pop star's go-to everyday products.

That sleeping essential in question is none other than the Coop Sleep Adjustable Pillow, which the stage siren gave fans a glimpse of last December, when in a late night talk show appearance, she shared a photo that showed her snuggled up to her cat Benji on the fluffy pillow.

Swift's favorite pillow (plush as it may be) is just one of many Coop best-sellers that are currently on sale at Amazon's Prime Day 2026 sale, with extra savings of up to 20% off now through Friday, June 26.

Below, shop the best Coop pillow and Prime Day deals to score at Amazon's summer sale:

Amazon Prime Day Coop deals: Save 20% on Taylor Swift's Eras Tour pillow

Coop Home Goods Original Adjustable Pillow

Tailor this adjustable pillow to better suit your sleeping preferences via its customizable design. Save at Amazon

Coop Adjustable Pillow key features

• Fully adjustable: You can tailor this pillow's size and firmness to your own comfort preferences by simply removing or adding more of the memory foam fill.
• Made from premium materials: Unlike other pillows, this Coop sleep essential has a cross-cut memory foam and microfiber blend.
• Available in two sizes: It's perfect for beds of all sizes; currently, you can shop it in Queen and King sized pillows.

More Coop pillow deals at Amazon

Coop Home Goods Eden Bed Pillow

Perfect for hot sleepers, this adjustable pillow boasts a memory foam blend fill for extra comfort and support. Save at Amazon

Coop Home Goods Essence Down Alternative Pillow Set

Enjoy a hotel-quality pillow set for less with this Coop Memorial Day deal on Amazon. Save at Amazon

Coop Home Goods Four Position Adjustable Support Pillow

Struggling with awkward aches and pains while you sleep? This adjustable Coop pillow is designed to provide more cushioned leg and back support. Save at Amazon

Does Taylor Swift sleep with a Coop pillow?

Here's what we know: back in December 2025, Swift appeared on "The Late Show with Stephen Colbert" to promote her then newly-released Disney+ docuseries, "The End of an Era," where she reminisced on her dominant Eras Tour, dished on her favorite book genres and even shared a personal photo that offered a glimpse into her bedtime setup.

The adorable shot showed Swift relaxed back, eyes closed, laying in the company of her cat Benjamin "Benji" Button and a Coop Sleep Pillow. While Swift hasn't directly addressed her love (or use of) Coop pillows for better sleep, it's easy to identify that's the product she's sleeping (seemingly comfortably) with here, thanks to its unique chevron design.

This Coop pillow is a known favorite of USA TODAY Shopping editors (like myself), namely because of its adjustable design that can be tailored to your sleeping preferences, plush memory foam and microfiber fill.

Do you need Amazon Prime to shop this deal?

No, you don’t need an Amazon Prime membership to shop this particular deal. Unlike Prime Day, which is exclusive to Prime members and now confirmed to begin on June 23 and run through June 26, this Amazon deal is open to all shoppers. That said, having Prime can still make a difference.

Here are some Prime member highlights:

• Faster free shipping (often same‑day or next‑day)
• Early access to select Lightning Deals
• Occasional Prime‑only price drops on specific items

How much does Amazon Prime cost?

Right now, members can try Amazon Prime free for 30 days. After that, Prime costs $14.99 per month or $139 per year. The annual plan will save you about $40 total compared to paying monthly.

USA TODAY Shopping will be covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!