Alix Earle's favorite Amazon deals start at just $15 today

• TikTok influencer Alix Earle has launched a new skincare brand called Reale Actives.
• Earle frequently recommends products to her followers through her Amazon storefront.
• Many of Earle's favorite Amazon products are currently discounted during the Big Spring sale.

With the announcement of her new skincare brand, Reale Actives, Alix Earle is officially in her founder era—though it's far from the first time that the TikTok star has thrown her cosign behind a product, thus (inevitably) influencing us to buy it.

In fact, through Alix Earle's Amazon storefront—aka the influencer's not-so-secret hub for showcasing her favorite Amazon buys—many of our team's top product discoveries have come by way of Earle's own recommendations.

Nonstick All-Clad cookware, sleeveless cropped tanks, colorful Stanley coolers, portable chargers—you name it, and you're bound to find it in her ever-growing list of Amazon product recommendations. Better yet: many of Earle's best Amazon buys are currently on sale via the brand's Big Spring sale 2026.

Ahead, shop Alix Earle skincare essentials, fashion must-haves and more cozy home finds, all on sale at Amazon this week:

Shop Alix Earle's favorite Amazon deals today

Etekcity Smart Scale

This genius scale comes with a variety of functions, including the ability to track your muscle mass, BMI, body fat and more. Save 17% at Amazon

Laifen Swift Special Hair Dryer

Achieve a salon-like blowout at home with this top-rated hair dryer that comes with an assortment of diffuser attachments. Save 20% at Amazon

Reoria Lined Seamless Sleeveless Cropped Tank

Easy to dress up or down, this seamless tank boasts a universally flattering design with so much styling versatility. Save 22% at Amazon

Talova 304-Grade Stainless Steel Facial Roller

Minimize puffiness and sculpt your skin to perfection with this best-selling facial roller—one of many Alix Earle skincare essentials. Save 30% at Amazon

Stanley All Day Julienne Soft Cooler Bag

Keep your food and drinks fresh on the go with this insulated Stanley cooler that's equal parts practical and pretty. Save 25% at Amazon

Anker Nano 3-in-1 Portable iPhone Charger

Have a bad habit of doomscrolling? Keep your battery fully charged no matter your screen time with this Anker portable charger. Save 30% at Amazon

All-Clad HA1 Hard Anodized Non Stick Fry Pan

For even cooking and easy cleanup, go for this nonstick All-Clad pan. Save 30% at Amazon

Swarovski Solitaire Crystal Earrings

Elevate any spring look with these crystal Swarovski earrings that look luxurious, but cost less than $50. Save 40% at Amazon

Bedsure GentleSoft White Full Blanket

Upgrade your next lounge day with this cozy, ribbed blanket that provides total comfort and lightweight warmth. Save 15% at Amazon

JBL Live 670NC Wireless On-Ear Headphones

Amazon shoppers are obsessed with these JBL headphones, which are equipped with Bluetooth capabilities and noise-cancelling function for a more pristine listening experience. Save 31% at Amazon

Biodance Bio-Collagen Real Deep Mask

A celeb favorite, these TikTok-viral Biodance collagen masks work to hydrate skin and minimize pores. Save 20% at Amazon

Who is Alix Earle?

Alix Earle is a social media personality and influencer, known for sharing her lifestyle and product recommendations to her millions of online fans. In 2025, she was a finalist on "Dancing With the Stars," covered a "Sports Illustrated" digital cover, and recently announced the launch of her new skincare brand, Reale Actives.

When is Amazon's Big Spring sale?

Amazon's Big Spring sale 2026 is live now through Tuesday, March 31. This aligns with previous spring events and is perfectly timed to help shoppers save on seasonal products.

Do I need to be an Amazon Prime member to shop Big Spring deals?

No, Amazon's 2026 Big Spring Sale is open to anyone, regardless of whether or not you're an Amazon Prime member. However, to ensure you get the best deals with fast shipping, we recommend signing up for an Amazon Prime membership.

USA TODAY Shopping will be covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!