It's July, but Amazon already has a new bestselling holiday toy

• Just Play is releasing a new version of the classic Tickle Me Elmo toy, capitalizing on millennial nostalgia.
• The new "Tickle Me Elmo Giggle Max" is larger and more interactive than previous versions.
• It features multiple tickle zones and dynamic animations that increase with more interaction.

As a millennial, it seems like everywhere we look, we're finding fun nostalgic nods toward our favorite retro tech, like portable CD players. But there has also been a massive spike in bringing back the definitive toys that built our childhood, reviving that classic viral hype. Thirty years after the original toy became a global phenomenon, Just Play is capitalizing on that nostalgia and bringing back the magic with a massive upgrade.

"Tickle Me Elmo sparked joy and laughter in homes across the globe thirty years ago, becoming one of the most iconic toys of a generation," said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play. "We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max, a bigger and even more interactive friend that is sure to delight from the moment you find Elmo on shelf or online, through countless hours of play, bringing Elmo's signature joy and contagious giggles to kids, parents, gift-givers, and families everywhere."

Even better, the new Tickle Me Elmo Giggle Max is already available for preorder on Amazon, Walmart and Target. Sales are spiking and this seems poised to be another massive viral hit—it has already secured the #1 spot on Amazon’s Hot New Releases list for Stuffed Animals. Check out the full details below, and make sure to lock in your preorder now before it sells out completely before even hitting the digital shelves.

Pre-order this highly anticipated Tickle Me Elmo Giggle Max now

Sesame Street Tickle Me Elmo Giggle Max

Thirty years after the original 1996 pop culture sensation, the new Tickle Me Elmo Giggle Max will be this holiday season's must-have, biggest and tickliest gift for a new generation of children. Pre-order on Amazon Pre-order on Walmart Pre-order at Target

Introducing the biggest, best and most ticklish features yet

• Bigger Size: Stands an impressive 18 inches tall, making him the biggest Elmo ever.
• More Interactions: Offers more movement and playful reactions than previous models.
• Multiple Tickle Zones: Features a ticklish belly, left foot, and right foot to trigger escalating giggles.
• Dynamic Animations: Watch his arms flap excitedly, his mouth open and close, and his entire body shake with delight the more he is tickled.

Shop more 4th of July deals at Amazon

• 50% off: Best Choice Products 10-Foot Outdoor Patio Umbrella
• 45% off: Gootop Bug Zapper
• 28% off: Utopia Towels Pack of 4 Cabana Beach Towels
• 26% off: Anchor Works All-In-One Classic Beach Umbrella System
• 25% off: Coleman Marine Cooler, 100-Quart
• 15% off: Cliganic 20-Pack Mosquito Repellent Bracelets for Adults & Kids

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