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Make-Up & Cosmetics

Ulta 21 days of beauty: Get up to 50% off top makeup, skincare + more

Portrait of Trisha Easto Trisha Easto
USA TODAY
March 6, 2026Updated March 22, 2026, 2:49 p.m. ET
  • Ulta's 21 Days of Beauty sale offers 50% off makeup, skincare, and hair care.
  • The sale runs from Friday, March 6 to Thursday, March 26, with new deals featured daily.
  • Shoppers can find discounts on popular brands like Anastasia Beverly Hills, Kylie Cosmetics, and Charlotte Tilbury.

Whether you're getting your makeup bag ready for spring looks or summer trends, or you're getting a head start on Mother's Day shopping, the time to stock up on beauty favorites is now! Ulta is hosting their 21 Days of Beauty Sale with 50% off makeup, skincare, hair care, tools and more.

This is one of the biggest beauty sales of the year, starting today, Friday, March 6 and running until Thursday, March 26. The deals are going to change daily so it's worth peeking at the schedule to see what discounts are coming up. The USA TODAY Shopping team will be highlighting the top finds, daily and weekly deals, so stay tuned for more!

Here's a look at some of the top deals at Ulta's 21 Days of Beauty sale:

Save 50% at Ulta's 21 Days of Beauty sale

Ulta 21 Days of Beauty sale: Get 50% off top makeup, skincare on Thursday, March 19

LuminaNRG Numiere Feather LED Eye Mask

LuminaNRG Numiere Feather LED Eye Mask
The Numiere Feather Eye Mask uses Red, NIR, and Far Red Light to reduce wrinkles, puffiness, and dark circles. Save 50% at Ulta

LolaVie Glossing Detangler

LolaVie Glossing Detangler
How does Jennifer Aniston keep her hair looking so fabulous? This detangler, heat protectant, frizz fighter, shine enhancer, and hydrator all in one. Save 50% at Ulta

Peach & Lily Pure Radiance Brightening Eye Cream

Peach & Lily Pure Radiance Brightening Eye Cream
Peach & Lily's Pure Radiance Brightening Eye Cream improves the look of dark circles, puffiness, and undereye bags. Save 50% at Ulta

Tarte Amazonian clay blush & foundation

Tarte Amazonian clay blush & foundation
Get longer wear with deals on Tarte's 16-hour full-coverage foundation, 12-hour blush and blurring powder foundation. Save 50% at Ulta

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation

Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
This award-winning is a buildable baked foundation that creates a flawless, demi-matte finish. Save 50% at Ulta

Look ahead: Upcoming deals during Ulta's 21 Days of Beauty sale

It's in the name—this beauty and skincare sale will last for 21 days and the deals will change daily and weekly. Here's a look at what's coming up this weekend at Ulta's 21 Days of Beauty of Sale:

When is the Ulta 21 Days of Beauty sale?

It's beauty's biggest sale of the year. Ulta's 21 Days of Beauty kicks off on Friday, March 6 and features new deals every day until Thursday, March 26. Different products are featured every day, or different deals every week. Featured products can be up to 50% off throughout the sale, making it the perfect time to stock up on your favorites, try something new, or just clear out the cart you've been eyeing.

The sale applies to featured products online, in-store, or on the Ulta app. But, you've got to move fast, the deals will change every day.

What are the most popular brands at Ulta?

Ulta differentiates itself from other top brand makeup stories, like Sephora or Mac, by also offering drugstore brands.

Here's just a few of the top brands available at Ulta:

  • Luxury brands: Yves Saint Laurent, Chanel, Lancome, Dior, Pat McGrath Labs
  • Clean beauty: Tula, Kinship, Derma E
  • Drugstore brands: E.L.F. Cosmetics, Maybelline, NYX, Wet & Wild
  • Makeup standouts: Charlotte Tilbury, Fenty Beauty by Rihanna, Milk, Rare (NEW!)
  • Skincare favorites: Drunk Elephant, La-Roche Posay, The Ordinary
  • K-beauty: CosRx, TIRTIR, Anua, Meidcube, Peach & Lily
Shop Ulta's 21 Days of Beauty sale

Our editors independently choose our recommendations. Some content is produced with paid support from a third party, however our editorial decisions remain independent. If you buy through our links, the USA TODAY Network may earn a commission. Prices and availability may change.