What is lipstick underwear? Find out why Paire is in everyone's bag
This Australian brand just launched “lipstick underwear” in the U.S. and it’s a game‑changer for travelers.

Kasey Caminiti- Australian brand Paire is launching its Lipstick Underwear in the United States.
- The underwear is designed for travel, packing into a lipstick-sized case for convenience.
- It features quick-dry, odor-controlling, and antibacterial fabric for long wear.
Underwear the size of a lipstick tube? Yes, really. Paire’s viral Lipstick Underwear is a compact, quick‑dry pair that frequent flyers swear by and it has officially arrived stateside. Travelers are already adding Lipstick Underwear to their carry-on bags, busy professionals are stashing it in their purse and influencers are obsessing over its genius lipstick-size carrying case.
Designed for long‑haul flights, quick sink washes and multi‑day trips, this space-saving pair of underwear is a smart upgrade for travelers craving comfort and convenience. This clever essential solves three main problems:
- Underwear takes up too much space
- It rarely dries fast enough
- It never feels fresh after long days
Paire’s Lipstick Underwear promises to fix all three issues and now the compact, odor‑controlling pair is officially available to shop in America.

Is Lipstick Underwear hygienic for long trips?
Instead of relying on typical synthetics, Paire built the gusset with RegSilk, a regenerated silk-cocoon protein fibre designed for:
- Odor control
- A cleaner feel during long wear
- Breathability
- Antibacterial protection
This is where Paire’s materials‑science-first philosophy shines. They’re not creating trend pieces, they’re designing basic essentials that perform better, longer.
Why is it called Lipstick Underwear?
The reusable lipstick‑style tube is the product’s true visual hook because it packs down to the size of a lipstick case.
- It fits in a clutch, backpack or even a jacket pocket
- Makes packing incredibly easy and more organized
- Perfect for emergency backups (period days, gym days, hiking, etc.)
Does it really dry in 60 seconds?
According to the brand’s product description, the underwear can dry in as little as 60 seconds under a hair dryer, making it perfect for sink‑wash travel, long-haul flights or camping.
How much does the underwear cost?
You can get a 3-pack of the Classic Bikini Lipstick Underwear for $54 and a 3-pack of the Full Brief Lipstick Underwear for $59. Plus, save on the below bundles:
- Any 2 for 5% off.
- Any 3 for 10% off
- Any 4 for 15% off
USA TODAY Shopping will be covering all the best deals and drops so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!