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Jackie Young

WNBA and Skechers announce multi-year partnership for 30th season

The footwear brand deepens its commitment to women’s sports with star WNBA athletes leading the charge.

The WNBA names Skechers an official partner for its 30th season. See what the deal means for fans, athletes and Skechers basketball shoes.
May 6, 2026Updated May 11, 2026, 2:53 p.m. ET
  • Skechers has been named an official partner of the WNBA in a multi-year deal.
  • The partnership coincides with the WNBA's upcoming 30th anniversary season.
  • WNBA players Jackie Young, Rickea Jackson, and Kiki Iriafen are currently signed with Skechers.

The Women’s National Basketball Association is entering a milestone moment—and a major new partnership is joining the celebration. As the league celebrates 30 years, Skechers has been named an official partner of the WNBA with a landmark multi-year deal. The collaboration highlights the growing momentum behind women’s basketball and Skechers’ expanding investment in female athletes and high‑performance footwear.

Skechers already has a strong presence in the league, with a roster of WNBA athletes including Jackie Young, Rickea Jackson and Kiki Iriafen. The trio will kick off the partnership on the basketball court this season, representing the brand during one of the most anticipated years in league history.

Shop Skechers Basketball shoes

Skechers' WNBA athletes to watch

Skechers is known for its unmatched comfort, on‑court performance and dedication to designing footwear specifically for women athletes. Here are the key WNBA players who wear Skechers:

Jackie Young (Las Vegas Aces)

A proven champion and elite guard, Young represents Skechers’ focus on speed, agility and all‑around performance. “For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the waythrough our championship run last season,” said Young. “This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”

Skechers’ WNBA roster includes Rickea Jackson (Chicago Sky), Kiki Iriafen (Washington Mystics) and Jackie Young (Las Vegas Aces), all of whom represent the brand on and off the court.

Rickea Jackson (Chicago Sky)

Known for her versatility and scoring ability, Jackson embodies the next generation of WNBA talent shaping the league’s future.

Kiki Iriafen (Washington Mystics)

A rising star with a powerful presence, Iriafen highlights Skechers’ commitment to supporting athletes across all stages of their careers. “When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall,” Iriafen said. “From design to promotion, they truly prioritize the needs of female athletes and now that they’re partnered with the W, the possibilities are limitless.”

Shop the best Skechers basketball sneakers today

Skechers SKX Nexus
Designed for explosive movement and responsive play, the SKX Nexus delivers lightweight support and court‑ready comfort for competitive athletes. Buy one, get one 50% off at Skechers
Skechers SKX Full‑Court Press
Built for all‑around performance, this style balances stability, cushioning, and durability—ideal for players who impact every inch of the court. Buy one, get one 50% off at Skechers
Skechers SKX Reign
Premium materials and elite performance design make the SKX Reign a go‑to option for serious players seeking comfort that performs. Buy one, get one 50% off at Skechers
Skechers SKX Resagrip
Engineered for superior traction, the SKX Resagrip helps players stay grounded during quick cuts, pivots and fast breaks. Buy one, get one 50% off at Skechers

What is the WNBA–Skechers partnership?

Skechers has been named an official partner of the WNBA in a multi-year deal launching during the league’s 30th season.

Who was the first WNBA player to wear Skechers basketball shoes?

Rickea Jackson became the first athlete to play in Skechers Basketball footwear in the WNBA in 2024, marking a major milestone for the brand’s entry into the league.

Which WNBA players are signed with Skechers?

Skechers’ WNBA athletes include Jackie Young, Rickea Jackson and Kiki Iriafen.

Why is this partnership important for women’s sports?

The deal reflects growing brand investment in women’s basketball and increased global interest in the WNBA.

What basketball shoes does Skechers make?

Skechers offers performance basketball styles like the SKX Nexus, Full‑Court Press, Resagrip and Reign.

Shop Skechers Basketball shoes

When does the WNBA's 30th season start?

For the league’s 30th season, opening tip‑off is on Friday, May 8, with games running through the summer and into September. Opening night will include marquee matchups between the Washington Mystics vs. Toronto Tempo and Golden State Valkyries vs. Seattle Storm.

Where can fans watch WNBA games this season?

WNBA games air across a wide range of platforms in 2026, including ESPN and streaming services like Prime Video and Peacock, giving fans more access than ever before.

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