5 American brands we shop all the time—but especially for USA 250
Celebrate USA 250 by shopping closer to home with these standout brands across style, beauty and adventure.
Kyley Warren- In honor of the USA's 250th anniversary, many shoppers are prioritizing buying American-made products.
- USA TODAY is highlighting top brands like ILIA Beauty, Vitamix, New Balance, Igloo, and Purple that manufacture in the U.S.
- Products labeled "Made in USA" must have all or the majority of their manufacturing and final assembly based in the United States.
At its core, America is a country of builders—from towering skyscrapers and emerging technologies to iconic brands and the everyday products we rely on most. With the country’s 250th anniversary coming up this July 4, more shoppers (myself included) are looking to keep their spends closer to home and prioritize purchases from brands that manufacture right here in the U.S.
Fortunately, the list of high-quality American-made brands is a rather long one; from iconic labels like New Balance to reader-favorites like Vitamix, American builders have their fingerprints all across our favorite everyday essentials.
And in the lead-up to USA 250, the USA TODAY Shopping team is spotlighting 20 of the best American-made brands actually worth your money—covering every category from home and outdoors to beauty and beyond.
Each Friday, I’ll break down five brands you should know, including how they’re made and the standout products that deserve a spot in your cart. We kicked off the series strong last week, with retailers like All-Clad and L.L. Bean; now, keep reading for 5 more made in USA brands worth shopping:
5 made in USA brands to shop for USA 250
For our second installment, we’re shedding a light on ILIA Beauty staples, comfy New Balance sneakers, camping-ready Igloo coolers and more—all made right here in the USA.
1. Ilia Beauty | Based in: California, USA
Looking for beauty products you can feel truly good about? I know just the place! Ilia Beauty is an American-made beauty brand, with most products being manufactured within the United States of America—including best-sellers like the Super Serum Skin Tint.
2. Vitamix | Based in: Ohio, USA
No ingredient is too tough or dense for a Vitamix blender—hence why the brand's appliances have become kitchen staples in homes all across the United States. And if you didn't know, Vitamix blenders are primarily engineered and assembled within Cleveland, Ohio.
3. New Balance | Based in: Massachusetts, USA
While not all New Balance sneakers are made in America, New Balance itself is a quintessential, American-made brand; the sneaker label even has a special 'Made in USA' line, which features Americana-inspired styles that have been manufactured in Maine and Massachusetts factories.
4. Igloo | Based in: Texas, USA
Fun fact: 95% of Igloo's hard plastic coolers are manufactured in Katy, Texas, where the brand's American facility is based. Their offerings are the epitome of "built American," with durable, insulated designs that are primed for even the most rugged outdoor use.
5. Purple | Made in: Utah, USA
When you shop at Purple, you don't have to second-guess where the mattresses are made, as Purple mattresses are manufactured in Utah- and Georgia-based facilities—where all models are both assembled and shipped.
More made in USA brands to shop for USA 250
- All-Clad cookware sets: Made in Pennsylvania, USA
- L.L. Bean Boat Totes: Made in Maine, USA
- Burt's Bees Lip Balms: Made in North Carolina, USA
- Weber Charcoal Grills: Made in Illinois, USA
- Pelican luggage: Made in California, USA
What does it mean if a product has a "Made in USA" label on it?
In order for a product to have the "Made in USA" label or be considered American-made, the item must have all of its manufacturing—or at least the majority of it—based within the United States of America; additionally, the final assembly of the product must occur within the United States, and foreign content or components must be minimal.
Are these brands fully American made?
The short answer is yes and no (it's complicated). Some American-made brands manufacture entirely in the U.S., while others produce specific lines domestically. All of the brands included in this guide are based in the United States of America, but some may source a small fraction of their materials from other countries; those retailers are specified accordingly.
Why buy American-made products?
There are so many reasons to shop and buy American whenever you can. For starters, you're often guaranteed higher quality-control, as the products and materials can be traced back directly to manufacturers within the United States that are expected to uphold certain quality and production standards—as well as more ethical manufacturing that isn't always guaranteed when you order items from abroad.
Additionally, shopping American-made brands helps contribute to local job support—so you can enjoy better-made products and support your fellow Americans in the process.
Are American-made products more expensive?
Yes—generally, American-made products can be up to 20% to 50% more expensive than imported options; however, the USA also has stricter quality and manufacturing standards, as well as varying environmental regulations. You may pay more upfront, but you'll also get more longterm.
What is America 250?
America 250 is the nationwide celebration planned for July 4 this year, which commemorates the 250th birthday of the United States of America.
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