It's here! Shop Target's new designer collaboration with Roller Rabbit

• Target is launching a new designer collaboration with lifestyle brand Roller Rabbit.
• The collection includes 250 pieces of apparel, home goods, and travel accessories.
• Most items in the capsule collection are priced under $100.
• The full line will be available in stores and online starting Saturday, March 7.

Target's designer collaborations never disappoint, but the retailer's newest partnership might just prove to be its buzziest yet.

With the full collection releasing in stores and online today, Saturday, March 7, the Target x Roller Rabbit capsule is a pattern-lover's dream, filled with everything from hand-printed apparel and travel accessories to home decor, all of which are designed to celebrate spring adventures—and spring's lush pastel color palette.

The collaboration is the latest in a long line of highly-coveted designer exclusives from Target; past favorites have included Kate Spade, La Ligne and Sergio Hudson. It's also Roller Rabbit's largest retail collaboration to date, giving fans of the whimsical lifestyle brand a chance to shop the label like never before.

With 250 pieces included in the capsule, and most items priced under $100, the Target x Roller Rabbit collaboration enables shoppers to embrace spring vibes in nearly every corner of their life—from their wardrobe to their beauty cabinet and beyond.

Shop the collection's standout pieces below and stock up on your favorites ahead of spring:

Target x Roller Rabbit styles to shop

• Target x Roller Rabbit apparel
• Target x Roller Rabbit beauty
• Target x Roller Rabbit luggage & travel accessories
• Target x Roller Rabbit home essentials

Target x Roller Rabbit apparel

Target x Roller Rabbit Matching Family Sleepwear

Get the whole family dressed to the nines for spring with Roller Rabbit pajama sets that feature matching designs, made with kiddos and adults in mind. From $18 at Target

Target x Roller Rabbit Geo Trellis Headband, Wristbands and Clips Set

Infuse a pop of color into even the simplest spring outfits with this matching accessories set—complete with a headband, hair ties and hair clips. $20 at Target

Target x Roller Rabbit Vacation Fringe Canvas Tote Bag

From the pool to your company picnic, this tote bag is crafted from a durable canvas material that's built to withstand all types of spring adventures. $35 at Target

Target x Roller Rabbit Adult Vacation/Star Geo Slide Sandals

For an easy spring sandal you can slip on and off, try these breezy Roller Rabbit slides that come in multiple patterns and colors. $25 at Target

Target x Roller Rabbit beauty

Target x Roller Rabbit BYOMA Disco Hearts Wave Skincare Set

Upgrade your skincare routine just in time for spring with this limited-edition beauty set from Target, complete with Byoma best-sellers. $25 at Target

Target x Roller Rabbit Inked by Dani Tattoo Party Kit

Nothing feels more quintessentially '90s than DIY tattoos; lean into retro vibes with this fun tattoo kit. $20 at Target

Target x Roller Rabbit luggage & travel accessories

Target x Roller Rabbit Disco Hearts Wave Hardside Spinner Carry On Suitcase

Conquer all of your spring travels in style with this hardside carry-on suitcase that features 360-degree wheels for easier movement. $100 at Target

Target x Roller Rabbit Floral Vines True Wireless Bluetooth Earbuds with Case

Who says your go-to headphones have to be monotone and boring? Let your wireless buds reflect your vibrant music taste with these printed tech gadgets. $25 at Target

Target x Roller Rabbit Roadtrip Luggage Tag

Designed to stand out, this unique luggage tag ensures you won't misplace your suitcase on any upcoming spring getaways. $10 at Target

Target x Roller Rabbit 3pc 240 Page College Rule Journals

Put your thoughts to paper with these simple but stylish Roller Rabbit journals. $15 at Target

Target x Roller Rabbit home essentials

Target x Roller Rabbit Disco Hearts Wave Beach Chair

Get ready for endless beach days with this heart-adorned chair that's easy to fold and fitted with a convenient carrying strap. $30 at Target

Target x Roller Rabbit Vacation Bluetooth Speaker

Is it a patterned planter? A cool vase? Nope—it's a genius and compact Bluetooth speaker that can play your favorite spring tunes, while simultaneously moonlighting as a fun decor piece. $40 at Target

Target x Roller Rabbit 4pc Heart Drink Floats

Pool floaties aren't just for humans—as evidenced by these darling drink floats, which would be such a cute keepsake for any birthday or bachelorette party. $10 at Target

Target x Roller Rabbit Vacation Tritan Hydration Tumbler

Stay on top of your spring hydration goals with this colorful tumbler! $15 at Target

What is Roller Rabbit?

Roller Rabbit is a cult-favorite lifestyle brand, beloved for its signature, hand-printed clothing, luggage, accessories and more. The label leans into bright colors and statement, retro prints to stand out, creating one-of-a-kind products that span a multitude of categories—and (typically) cost less than $100.

What is the significance of Target's Roller Rabbit collab?

Target frequently releases designer collaborations, with past partnerships ranging from a whimsical Kate Spade launch to capsules with Sergio Hudson, Kahlana Barfield Brown, La Ligne and more.

The Roller Rabbit x Target collection marks the retailer's latest designer collaboration for spring 2026 (and Roller Rabbit's largest retail collaboration to date); it will feature 250 pieces across apparel, home, accessories, travel essentials, beauty and more.

When can I shop the Target x Roller Rabbit collaboration?

The Target x Roller Rabbit collaboration is now live in stores and online.

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