Celebrate 30 years of Pokémon with this exclusive Target collection

• Pokémon is celebrating its upcoming 30th anniversary with a new collaboration.
• Target and Pokémon have teamed up for an exclusive, limited-edition merchandise launch.
• The first collection of clothing and accessories dropped online on Sunday, May 3.
• A second drop of more Pokémon merchandise is scheduled for Saturday, June 6.

Some trends never truly fade, and that couldn’t be more accurate for Pokémon—the gaming and trading card juggernaut that has swept the globe for three decades.

Now approaching its 30th anniversary, the franchise shows no signs of slowing down. Pokémon remains a cross-generational phenomenon, fueled by a constant stream of new titles, collectible cards and must-have merch that keeps fans of all ages hooked.

Making it even better, today—Sunday, May 3—marks a special milestone. Pokémon and Target have teamed up for an exclusive, limited-edition launch, bringing a fresh collection of clothing, accessories and more to Target’s online store to help kick off the celebration.

Plus, there will also be a second drop on Saturday, June 6, containing even more Pokémon swag. Ready to catch all the latest gear Target has to offer? Shop some of the top items below:

Pokémon Starter Pullover Jacket Blue

Pokémon Starter Pullover Jacket Blue

Starter jackets are back in style in a major way! Show off your Pokémon fandom with it! Shop at Target

Adult Gengar Graphic Print Short Sleeve Crewneck T-Shirt

Adult Gengar Graphic Print Short Sleeve Crewneck T-Shirt

This graphic short sleeve T-shirt is a fun way to show off your love of Pokémon. Shop at Target

Pokémon Adventure Crossbody Bag

Pokémon Adventure Crossbody Bag

Travel anywhere with this sleek Pokémon-themed crossbody bag, which features an adjustable waist strap. Shop at Target

Pokémon Reusable Pikachu Tote

Pokémon Reusable Pikachu Tote

This Pikachu-themed resuable tote is easy to fold and store. Shop at Target

Funko POP! Pokémon Charizard Vinyl Figure

Funko POP! Pokémon Charizard Vinyl Figure

Add Charizard to your Funk POP! collection with this newly released figure. Shop at Target

Pokémon Wireless Keyboard

Pokémon Wireless Keyboard

This backlit keyboard features the same color scheme as Pokémon along with keycaps that pop out to rearrange how you want. Shop at Target

Do I have to be a Circle member to shop this Pokémon x Target collection?

No, you do not have to be a Target Circle member, as most of Target's promotions, deals, including clearance deals and seasonal sales are open to all shoppers. However, we do recommend signing up for a Target Circle membership because it gives you even more opportunities to save on the retailer's top products and exclusive access to members-only offers.

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